ClickFunnels vs Leadpages in 2026: $22 Apart Until You Add Email

ClickFunnels vs Leadpages, priced on yearly billing: ClickFunnels Launch ($81 a month) bundles pages, a checkout with order bumps, email and 3 courses. Leadpages builds landing pages from $23 a month on Pro and adds A/B testing from $79 on Grow, with no email.

Pick ClickFunnels to sell through a funnel with built-in email, and Leadpages to test pages beside your own email tool. CartMango (free right now, from $10 a year once paid plans start in November, about $0.83 a month) hosts a sales page with checkout and order bumps, but no tests or email. None of the 9 plans adds a platform fee to a basic sale.

4 of the 7 comparisons on Google’s first page for this search still quote plans that no longer exist. The top one, from Zapier, prices Leadpages at “Standard at $49/month and Pro at $99/month”.

That Standard plan is gone, and Leadpages Pro now costs $29 a month on monthly billing. The second result is Leadpages’ own comparison page. It says Leadpages has no built-in checkout, while its e-commerce page sells one.

Budget from an old list and you end up comparing plans you cannot buy. So I put 9 current plans on a single yearly basis, made 2 cuts that leave 2, and added the email bill Leadpages leaves off its price.

Key Takeaways

• The testing plans sit $22 apart. Leadpages Grow costs $948 a year and ClickFunnels Launch $970, and both run A/B tests.
• Leadpages’ cheaper plans cannot test. Pro at $276 a year and Business at $468 publish pages, and A/B testing starts on Grow.
• Only ClickFunnels includes email marketing. Launch covers 10,000 contacts and 50,000 sends a month. Add an email tool to any Leadpages price.
• Leadpages can take payments. It embeds a Stripe checkout and an upsell page, though its own comparison page says it has no checkout.
• CartMango is the checkout-only route. Sales page, checkout and order bumps, free right now, from $10 a year once paid plans start in November.

The 2 cuts this post makes, and what is left after each.

The 9 plans on the table, on yearly billing

ClickFunnels sells 4 plans from $970 to $5,997 a year, Leadpages shows 4 from $276 to $1,908 a year, and CartMango, the checkout I run, starts at $10 a year. Only CartMango’s entry plan is counted, since its $20 and $30 plans mostly add upsells, cart recovery, affiliates and room for more products.

If your pages already get visits but few sales, the Online Selling Mistakes Challenge covers 5 common selling mistakes in 5 free daily emails.

2 terms come up all through this comparison. An A/B test shows 2 versions of a page to different visitors so you can see which one sells more. An order bump is a tick-box add-on inside the checkout, such as a workbook offered next to a course.

6 of the 9 plans can A/B test and 5 list an order bump, but only ClickFunnels’ 4 plans include email marketing, starting at $970 a year.

CartMango puts order bumps on every plan, starts upsells on the $20 Gold plan, and has no A/B testing or email marketing of its own, so read its row with that in mind.

Every price is the US price on yearly billing. Monthly billing costs more, at $97 instead of $81 on ClickFunnels Launch and $99 instead of $79 on Leadpages Grow. Leadpages shows a different price list in some countries, and its FAQ names a Scale plan at $399 a month with no card on the pricing page, so Scale is not counted here. An Internet Archive copy of Leadpages’ US page shows the yearly totals.

What the first page of Google still quotes

4 of the 7 comparisons on Google’s first page price at least 1 retired plan, and 3 of those 4 name no current ClickFunnels plan either.

Some old numbers still match a current price, which makes them easy to trust. Zapier’s $49 Standard plan limited you to 5 landing pages, while today’s $49 plan, Business, gives you 50 pages and still no testing. Zapier also says Leadpages keeps split tests for “its Pro plan”, and today’s Pro is the plan without them. Google’s AI Overview for this search overstates the entry price too, saying Leadpages “Starts around $49/month” when Pro costs $29.

The AI Overview Google showed for “clickfunnels vs leadpages”. Read the Leadpages line against the table above.

Leadpages’ own comparison page says it has no checkout

Leadpages’ own Leadpages vs ClickFunnels page, the second result for this search, marks Leadpages “No” for built-in checkout, “No” for order bumps and upsells, and “No” for subscription management.

The e-commerce rows on Leadpages’ comparison page. The middle column is Leadpages, the right one is ClickFunnels.

Leadpages’ e-commerce page contradicts the checkout row and half of the order bumps and upsells row. It sells a “Stripe checkout embedded directly in your landing page” for one-time payments and subscriptions, plus “an upsell page with a one-click add-on offer” after checkout.

Its help article on checkout, updated in August 2026, lists Stripe, PayPal, Shopify, Lemon Squeezy and Gumroad as payment options and says checkout “requires a paid plan with e-commerce enabled”. Neither page mentions an order bump, which is why the table says “Not listed”. Our Leadpages review covers what the 2026 rebuild changed for people who already had pages.

Cut 1: anything over $1,000 a year

Cut 1 removes the 4 plans priced above $1,000 a year: ClickFunnels Scale at $1,970, ClickFunnels Optimize at $2,970, ClickFunnels Dominate at $5,997 and Leadpages Optimize at $1,908.

What those 4 plans add is room for a bigger business:

• ClickFunnels Scale lifts Launch’s 10,000 contacts and 50,000 emails a month to 75,000 and 300,000, with 4 more workspaces and live chat support.
• ClickFunnels Optimize adds the Affiliate Center, and ClickFunnels Dominate covers a team of up to 20.
• Leadpages Optimize adds heatmaps, Smart Traffic (AI that sends each visitor to the page version most likely to convert) and 3 team seats.

If you sell alone and your list is under 10,000, the ClickFunnels upgrades mostly buy room you do not use yet, unless you want the Affiliate Center that starts on Optimize. Leadpages Optimize is a different case: Smart Traffic learns from visitors and heatmaps need visits to show anything, so both pay off on pages with steady traffic. If your pages get that traffic, keep Optimize in play, since Grow only runs manual A/B tests.

The exception is ClickFunnels’ email cap. Launch’s 50,000 sends a month cover 5 emails to a full 10,000-contact list, and a user in an r/clickfunnels thread flagged it before switching: “On the cheapest plan, I can have 10k contacts, but I can only send 50k emails PER MONTH, meaning I can only email my list 5 times per month”. If you email a big list more often than that, Scale at $1,970 a year is your real ClickFunnels price, and Cut 1 does not apply to you.

ClickFunnels’ plan table also marks Automations as a Scale feature, while an app list lower on the same page says it comes with every plan. Ask ClickFunnels which is right before you pay for a year of Launch. Our ClickFunnels review covers Launch’s other limits, and GoHighLevel vs ClickFunnels prices the same email volume on a tool that bills by use.

That leaves 5: Leadpages Pro, Business and Grow, ClickFunnels Launch and CartMango.

Cut 2: anything that cannot A/B test a page

Cut 2 removes the 3 options left that cannot run an A/B test: Leadpages Pro, Leadpages Business and CartMango.

Leadpages’ pricing FAQ answers it directly: “Do all plans include A/B testing? No. Manual A/B testing starts on Grow.” Leadpages calls Pro and Business publishing plans. ClickFunnels’ plan table lists A/B testing on all 4 plans, Launch included, and CartMango’s tier table has no testing row at all. Testing is the cut because it is the job both tools claim. Ask which landing page converts best, a question Google shows for this search, and the honest answer comes from a test on your own traffic.

That leaves 2 for sellers who will test: Leadpages Grow and ClickFunnels Launch.

If you will not run tests, stop at Cut 1

If you will not run tests, skip Cut 2 and choose from the 5 that survived Cut 1.

• Leadpages Pro, $276 a year. 25 pages and 1 custom domain. It keeps form submissions for 30 days, so connect your email tool on day 1. Business doubles the pages to 50 and adds a 2nd domain for $468.
• Leadpages Grow, $948 a year. Worth it over Pro if you want unlimited pages or plan to test later.
• CartMango, from $10 a year once paid plans start in November. A sales page built in Mini Pages, a checkout with order bumps and protected file delivery. CartMango brings you no visitors, has no A/B testing, and puts upsells on the $20 Gold plan.
• ClickFunnels Launch, $970 a year. The only one of the 5 with email marketing built in, so it stays in play whether or not you test.

If the page mostly collects emails, Leadpages alternatives sorts cheaper page tools by that job. If it mostly sells 1 product, the no-website selling guide shows that route step by step.

Leadpages Grow at $948 or ClickFunnels Launch at $970, the 2 left

Leadpages Grow and ClickFunnels Launch survive both cuts, at $948 and $970 a year, or $99 and $97 a month billed monthly.

Leadpages Grow costs $22 a year less and tests pages in more ways, while ClickFunnels Launch adds email marketing, order bumps and 3 courses for that $22.

When Leadpages Grow is the better buy

Pick Grow if you run ads to landing pages, already pay for an email tool, and want to test more than a headline. Grow runs up to 6 versions of a page and swaps the page text to match the ad a visitor clicked, which Leadpages calls dynamic text replacement.

Its lead enrichment identifies up to 1,000 visitors a month before they fill in a form. Neither of those features appears on ClickFunnels’ plan table.

Grow can also sell from the page through Stripe, with an upsell page after the sale, on a paid plan with e-commerce enabled. Leadpages adds no fee, so a US card payment costs Stripe’s 2.9% + 30¢.

When ClickFunnels Launch is the better buy

Pick Launch if you sell your own product through a funnel and want the checkout, the email and a course area on a single bill. Order bumps work on every ClickFunnels plan, and Launch includes 3 courses and a community.

One-click upsell pages need Payments AI, ClickFunnels’ own payment system, set up first. Its base rate is 2.9% + $0.30, and the Payments AI guide says ClickFunnels “charges no additional fees beyond the standard processor rates”. Its billing, tax and invoicing bundle adds 0.5%. Watch the caps, which are 10,000 contacts, 50,000 emails a month and 2 team members.

CartMango plans course hosting and a community for its $30 a year plan, and neither is live yet.

Building pages and connecting your other tools

Both tools build pages without code, and they connect to your other apps in different ways.

• Leadpages builds pages with an AI editor on every plan, and its MCP connector lets you publish a page from Claude or ChatGPT. It connects to tools such as HubSpot, Mailchimp, Stripe and Zapier, with 5 active connections on Pro, Business and Grow and 10 on Optimize.
• ClickFunnels gives every plan its drag-and-drop editor and an AI Funnel Builder, with 1 million AI words on Launch. Connections to outside apps come on every plan, and webhooks and full API access start on Scale.

Add an email tool to the Leadpages price

Add a paid email tool and Leadpages Grow costs more than ClickFunnels Launch, because Leadpages sends no email and Launch includes it for 10,000 contacts. With the $290 email tool below added, Leadpages Pro comes to $566 and Business to $758, both under Launch.

Where I live, I buy drinking water every month. In July 2026 we put in a water filter on a subscription that cost about the same as that water, and it filtered our tap water for bathing and dishes on top. That made it a no-brainer.

Price these tools against what you already pay for. If you already pay for an email tool, Leadpages Grow sits beside it for $948 against Launch’s $970, so Grow is the cheaper buy. If you do not, Launch’s email works like that filter’s extra, and Leadpages means a new bill. BirdSend, the email tool I also run, is the example below.

With an email tool for 10,000 contacts added, Leadpages Grow costs $1,238 a year, $268 more than ClickFunnels Launch, while Leadpages Pro with the same tool costs $566.

BirdSend’s pricing is $290 a year for up to 10,000 contacts with unlimited sends, and it has no free plan, only a 7-day trial. Other email tools charge differently, so swap in your own number. The last row adds CartMango Gold, the $20 plan with order bumps and upsells, behind a button on the Leadpages page. CartMango is free right now, until paid plans start in November.

The cheaper stacks still mean 2 or 3 logins, and none of them gives you ClickFunnels’ courses or community. Against the last row, the extra $384 a year on Launch also buys A/B testing, which is worth it if you test every launch.

ClickFunnels vs Leadpages FAQ

How much does Leadpages cost per month?

Leadpages costs $29, $49, $99 or $199 a month in the US on monthly billing, for Pro, Business, Grow and Optimize. Paying yearly brings those to $23, $39, $79 and $159 a month, about 20% less. Its FAQ also lists Scale at $399 a month. Our Leadpages coupon guide covers the trial and every way to pay less.

What’s better than ClickFunnels?

For landing page testing alone, Leadpages Grow does the job for $22 a year less than ClickFunnels Launch. For funnels and email on a bigger list, our ClickFunnels alternatives guide prices 8 options at the same 10,000 contacts. If you only need a sales page and a checkout with order bumps, CartMango, which I run, covers both from $10 a year once paid plans start in November.

Does Russell Brunson own ClickFunnels?

Russell Brunson co-founded ClickFunnels, as his own website says. ClickFunnels’ footer calls ClickFunnels.com “an Etison Product”. Neither page says who owns Etison or in what shares.

What is the highest converting landing page?

No single page converts best for every offer. The way to find yours is to test 2 versions on your own traffic, which needs Leadpages Grow or Optimize, or any ClickFunnels plan.

Are ClickFunnels pages slow?

Leadpages says they are. Its comparison page claims ClickFunnels pages take 5 to 9 seconds to load on GTmetrix, a page speed testing tool. That figure comes from a competitor, so treat it as a claim. ClickFunnels says it hosts pages on 40 servers spread around the world. Run your own page through a speed test before you decide on speed alone.

Can I add a checkout to a Leadpages page?

Yes. Leadpages embeds a Stripe checkout in the page on a paid plan with e-commerce enabled, or you can point a button at an outside checkout instead. Our ThriveCart vs Leadpages comparison prices running both tools together.

A sales page and a checkout, without the funnel suite

If the ClickFunnels vs Leadpages question started because you have 1 digital product to sell, you may need neither tool yet.

CartMango gives you a Mini Pages sales page and a checkout with order bumps, and it syncs each buyer into your email tool. CartMango is free right now, and paid plans start in November from $10 a year, with upsells on the $20 plan.

About the Author

👋 I’m Welly, founder of CartMango (the site you’re on), a checkout platform for digital product sellers. We’ve previously processed $179M+. I also run BirdSend (email marketing tool, 3.1B+ emails sent). On the side I show other non-techie digital sellers how I use AI workflows to automate 50%+ of my operations. Find me on LinkedIn.

Related Reading

• ClickFunnels vs Kajabi: course and contact caps on every plan, on a single billing basis
• ThriveCart vs ClickFunnels: when a checkout beats a full funnel suite
• SamCart vs ClickFunnels: what happens to recurring revenue if you leave
• Leadpages review: the 2026 rebuild, Trustpilot ratings and the trial rules