Leadpages Alternatives for 2026: Free and Cheaper Picks by Job

Kit and Systeme.io are Leadpages alternatives with free plans for collecting emails, capped at 10,000 subscribers and 2,000 contacts. Unbounce and Swipe Pages fit split-testing ad traffic, Carrd builds a one-page site for $19 a year, and Systeme.io and CartMango host a sales page plus checkout. Pick by the Leadpages job you use.

Leadpages itself now sells 2 lines, HTML Pub from $10 a month and Leadpages from $99, with A/B testing only from the $99 tier. Every price here comes from each vendor’s own pricing page. Leadpages’ page shows different prices in different countries, and its old $49 Standard plan, still quoted on page 1 of Google, is gone.

If you’re here, the Leadpages bill probably started it. $99 a month feels like a lot when your whole setup is 1 opt-in page and 1 sales page.

The trouble is the advice waiting for you. 6 of the 8 results on page 1 were written by software companies, Leadpages included, and 3 of them quote Leadpages plans that no longer exist.

So this guide starts from Leadpages’ own price page, including the odd part where that price changes with your country.

Then it splits a Leadpages subscription into the 4 jobs it does for you and shows which alternative covers each one. Last comes the question none of the ranking guides touch: what happens to your pages and leads when you cancel.

Key Takeaways

• Leadpages now sells 2 lines. HTML Pub starts at $10 a month, Leadpages at $99, and the old $49 Standard plan is gone.
• The price changes with your country. Grow showed $57 a month to a visitor in Indonesia and $99 on the archived US page.
• Pick by the job. Kit and Systeme.io collect emails on capped free plans, Unbounce and Swipe Pages run split tests, and Carrd builds cheap one-page sites.
• Taking payment splits the field. Systeme.io, Swipe Pages and CartMango run the checkout, while Unbounce needs custom code it won’t support.
• Cancelling has a deadline. Leadpages keeps pages live only to the end of your billing period, and its 2 cheapest plans keep sign-ups 30 days.

Leadpages pricing now, and the $49 plan that no longer exists

Leadpages pricing now runs on 2 product lines: HTML Pub at $10 to $49 a month, and Leadpages at $99 to $399. Neither line has a plan called Standard.

Cutting a tool bill protects your margin, but the bigger leaks tend to sit elsewhere. The Online Selling Mistakes Challenge walks through 5 of the common ones, 1 free email a day.

On US pricing, the cheapest way into Leadpages is HTML Pub Starter at $10 a month for 5 pages, and split testing starts on Grow at $99 a month, or $948 a year.

Paying yearly saves 20%, and every plan starts with a 7-day trial that needs a card.

After the trial, Leadpages’ own FAQ says it doesn’t refund subscription payments.

Those are US prices, and here that caveat matters.

The Leadpages pricing page reads where you are and serves a different price list to different countries.

When I loaded it from Indonesia, where I live, Grow showed $57 a month and the $199 plan showed $115. The page’s code tags that price list with the country code “ID”.

The Internet Archive’s US copy of the same page carries the tag “US” and shows $99 and $199. Leadpages’ own FAQ and product data list $99, so that’s the figure to plan around if you’re in the US.

Outside the US? Check the page from where you are before you compare anything below.

Now the stale numbers. Systeme.io’s comparison page, the first result for this search, says Leadpages’ “Standard plan starts at $49 per month” and offers “only a 14-day trial”, then works out that “Leadpages Standard would cost $588 per year”. The live trial is 7 days, and there is no Standard plan.

Unbounce’s comparison page, the fifth result, prints “Starting from $49 USD /mo for their Standard plan”. Zoho’s page further down lists “Standard $99” and “Pro $159”, 2 plan names Leadpages no longer uses. 2 more of the ranking guides mention Leadpages dozens of times without ever giving it a price.

The cheap HTML Pub line has limits worth knowing before you downgrade to it instead of leaving. Starter has no connections to other tools, so a form there can only pass sign-ups on through a webhook, a technical link you’d set up yourself.

Starter and Pro keep form submissions for 30 days. The pricing table puts CSV export on Business, while Leadpages’ own form page says CSV export starts on Grow at $99. Check which one applies to you before you count on it.

Publishing 1 or 2 pages without paying for 50

Carrd at $19 a year, Systeme.io’s free plan and Leadpages’ own HTML Pub at $10 a month are the cheap ways off Leadpages for a seller running 1 opt-in page and 1 sales page.

Carrd builds up to 3 one-page sites free. Its $19-a-year Pro Standard plan adds custom domains, forms and embeds, which is where a Stripe or PayPal button would go. There’s also a $9 Pro Lite plan, but forms and embeds aren’t on its list, so it can’t do a seller’s job.

Systeme.io’s free plan gives you 3 funnels, 1 custom domain and 2,000 contacts, and Systeme.io says it never expires.

Unbounce looks cheap at $22 a month on yearly billing, but its Starter plan covers only 5 pages and 500 visitors a month, and Unbounce charges overage fees above that. Share a single post with your audience and 500 can go fast. Unlimited pages start on Build at $74 a month.

Swipe Pages is the one to look at if you run paid ads to a single page. Its Startup plan is $29 a month on yearly billing and covers 20,000 visitors, then charges $5 for every extra 5,000.

A commenter in a 2024 r/PPC thread put it bluntly: “You connect your domain with Unbounce, you don’t transfer it to Unbounce. Most platform would be expensive for just one landing page.”

I learned how little the page tool matters back in May 2022. I sold a low-priced email training to my waitlist from a plain Google Doc. 2,104 words, a few screenshots, 3 memes and no design at all.

42% of the people who had replied “waitlist” to my emails bought. My note to my list afterwards said “how ‘beautiful’ the design of the sales page is irrelevant if you’ve already built trust and relationship with prospects.”

That was a warm list of people who had asked for it. A cold visitor from paid traffic is a different problem. But if your pages mostly go out to people who already follow you, a $99 builder buys polish they won’t miss. The sales page structure guide covers what those pages need instead.

Catching the email address and getting it into your list

Kit’s free plan is the closest swap for a Leadpages opt-in page: it covers up to 10,000 subscribers with unlimited landing pages and forms, so the page and the list live in the same tool. Most tools here can put a signup form on a page, so what really differs is where the address goes next and what keeping it costs.

Systeme.io’s free plan does the same with email built in, up to 2,000 contacts, with unlimited sends on every plan. Past those caps, both charge.

BirdSend, the email tool I run, is a cheaper paid route with 2 limits you should know first. There’s no free plan, only a 7-day trial. And it has no page builder: its help centre says you can use 1 form type, the Welcome Screen, “as a simple landing page”, hosted by BirdSend. What it costs: $90 a year for up to 1,000 contacts, with unlimited forms.

Carrd’s forms, from $19 a year, send sign-ups straight to Kit, Mailchimp, ActiveCampaign and other email tools. Carrd itself isn’t an email tool.

Unbounce has lead forms from Starter, but pop-ups and sticky bars start on Build at $74 a month on yearly billing.

Whichever you pick, the page is the cheap part. The lead capture page guide prices 7 page and email tools side by side, and the lead magnet email sequence covers what to send once the address arrives.

Finding out which version of the page converts

Split testing, where 2 versions of a page go to different visitors and you keep the winner, is where Leadpages’ price jumps. It starts on Grow at $99 a month, and no HTML Pub plan includes it.

Unbounce puts split testing on its Experiment plan at $112 a month on yearly billing, or $149 month to month.

Swipe Pages adds it on Marketer, at $69 a month on yearly billing.

Systeme.io is the surprise here: its free plan includes 1 A/B test, and the Startup plan, at $17 a month or $170 billed yearly, includes 10.

Kit only tests emails. Carrd, BirdSend and CartMango list no page testing at all.

Before paying for this, check your traffic. A split test needs enough visitors on each version to tell a real difference from luck. At a few dozen visitors a week you’ll be reading noise for months, which makes the $99 tier a poor first upgrade at that size. The landing page copywriting template is a better first fix for a new page.

Taking the money without a second tool

Leadpages can take a payment right on the page through Stripe, with no transaction fee of its own. Unbounce, by its own admission, can’t do that without custom code. On Leadpages, Stripe’s normal fee applies, which Leadpages puts at 2.9% + 30 cents per US transaction, and the checkout handles one-time payments, subscriptions and payment plans. It comes with 2 catches.

• Which plans get it is vague. Leadpages says checkout comes “on Leadpages plans that support online sales” without naming them.
• Delivery is up to you. Leadpages’ own ecommerce page suggests pairing the checkout “with a Stripe thank-you page redirect for instant access links or download delivery”. Your download is only as private as that link.

Unbounce’s own help doc on adding a Stripe checkout warns: “This is not an official Unbounce feature,” and says its support team “will be unable to assist if things go awry” (Unbounce documentation).

Swipe Pages takes Stripe, PayPal and Razorpay payments on every plan.

Systeme.io takes Stripe and PayPal on every plan, including free, and says it charges no transaction fees. The free plan also includes 1 order bump and 1 one-click upsell.

Kit sells digital products and subscriptions on its free plan for 3.5% + 30 cents per sale, card processing included.

Carrd’s $19 plan can add payment-enabled forms or a Stripe or PayPal button from outside.

ClickFunnels is the heavier option if you want whole funnels with upsells after the sale, from $97 a month, or $81 on yearly billing. The ClickFunnels alternatives breakdown prices the rest of that category.

CartMango is the checkout I run, and it covers this job and nothing wider. Its page editor, Mini Pages, is very simple on purpose: a hosted sales page with a button that goes straight to the checkout. It is nothing like Leadpages as a builder. There are no pop-ups or split tests on its feature list, and it isn’t meant for opt-in pages.

Where CartMango fits is the seller who mostly used Leadpages to sell 1 product. CartMango is free until October 2026, then $10 a year for Silver, which covers 10 Mini Pages, Stripe and PayPal, protected file delivery and order bumps. Upsells and cart abandonment need Gold at $20 a year. There’s no per-sale fee on any plan, and it can add every buyer to your email tool.

What happens to your pages and leads the month you stop paying

When you cancel Leadpages, your pages stay up only until the end of the period you’ve paid for, and stored form submissions are kept only while you’re subscribed. Leadpages’ FAQ says it plainly: “Your pages remain accessible through the end of your billing period.” Its pricing table lists form submission history as “Kept while subscribed” on HTML Pub Business and all 3 plans in the Leadpages line, and 30 days on Starter and Pro.

None of the 6 ranking guides says what Leadpages does with your pages and stored sign-ups when you cancel. SeedProd’s guide notes that there’s no one-click import. Systeme.io’s page tells you to export your subscriber list from Leadpages as a CSV, which Starter and Pro can’t do.

Before you switch, in this order:

• Connect every form to your email tool first. Then the list lives outside Leadpages and survives the cancellation. On Starter this means a webhook.
• Export what’s stored while you still can. On plans without CSV export, copy any sign-ups that never reached your email tool before the 30 days run out.
• Rebuild the pages on the new tool before your billing period ends. Then point your domain at the new host. If the pages ran on your own domain, it stays yours and only its settings move.
• If money is tight, start on a plan that doesn’t lapse. Systeme.io’s free plan never expires, Kit’s free plan runs to 10,000 subscribers, and Carrd’s free plan keeps 3 sites.

Which of these Leadpages alternatives covers which job

Systeme.io is the only tool here that does all 4 jobs on a free plan. Unbounce and Swipe Pages are built around split tests, and BirdSend and CartMango each cover a narrow slice. Paid prices are on yearly billing, shown per month (/mo) or per year (/yr) the way each vendor quotes them.

I run CartMango and BirdSend, which is why both rows say plainly what they don’t do.

FAQ

Is Leadpages worth the money?

Leadpages’ Grow plan earns its $99 a month if you run paid traffic and will use the split testing, and the AI traffic routing and heatmaps cost $199. For 1 or 2 pages sent to your own audience, it’s hard to justify. HTML Pub at $10 to $49 a month, Carrd at $19 a year or Systeme.io’s free plan cover the same pages for far less.

What is the best free Leadpages alternative?

Every free plan here has a cap, and you pay once you pass it. Systeme.io’s free plan covers the most jobs: pages, email for up to 2,000 contacts, 1 A/B test and a Stripe or PayPal checkout, with no expiry and no card needed. Kit’s free plan is the better pick if collecting emails is the only job, since its free plan runs to 10,000 subscribers. Carrd’s free plan builds 3 sites, but forms need its $19-a-year plan.

What are the best lead generating websites?

For a solo seller, the best lead generation page is usually a simple page on the email tool you already use, because the sign-up lands straight in your list. Kit’s free plan does that up to 10,000 subscribers, and Systeme.io’s up to 2,000 contacts. A dedicated landing page builder like Leadpages or Unbounce earns its price once you’re paying for ad traffic and want split tests.

Can ChatGPT build a landing page?

Yes. ChatGPT or Claude can write the copy and even the code for a landing page, and Leadpages’ HTML Pub plans advertise publishing straight from either.

You still need somewhere to host the page, a form that feeds your email tool and, if you’re selling, a checkout. The AI drafts the page, and the tools in this post keep it running.

Does Leadpages have a free plan?

No. Leadpages offers a 7-day free trial on every plan and asks for a card to start it. HTML Pub lets you build and preview pages without paying, but publishing a live page needs a paid plan, starting at $10 a month for Starter.

When the page only ever existed to sell 1 product

If what you built in Leadpages was really a sales page with a buy button, you’ve been paying a page builder’s monthly fee to do a checkout’s job. Of all the Leadpages alternatives above, that’s the one case where you may not need a page builder at all.

CartMango gives you a plain hosted Mini Page and the checkout behind it, with no per-sale fee. CartMango is free until October 2026 and $10 a year after that.

About the Author

👋 I’m Welly, founder of CartMango (the site you’re on), a checkout platform for digital product sellers. We’ve previously processed $179M+. I also run BirdSend (email marketing tool, 3.1B+ emails sent). On the side I show other non-techie digital sellers how I use AI workflows to automate 50%+ of my operations. Find me on LinkedIn.

Related Reading

• Lead capture page: the 5 parts, and what 7 tools really cost
• How to create a sales page: the 7-block structure and the no-website path
• ClickFunnels alternatives: 8 options priced at the same 10,000 contacts
• Landing page copywriting template: fill-in copy for your next page
• Sell digital products without a website: the hosted-page route, step by step