$0 plus a 2.9% cut of every sale, $199 a year, or $699 once: those are SureCart’s 3 prices for a single store. All 3 plans include the same features. Pro removes the 2.9% fee, and 5-store or unlimited licenses cost $299 or $499 a year, or $1,199 or $1,999 once.
2 costs sit outside that SureCart pricing table. Stripe still takes its own 2.9% + 30¢ on each card payment, whichever plan you pick. And subscription payments through Stripe carry a “SureCart Application Fee”, which a SureCart developer put at 0.7%, the rate Stripe charges for its own subscription billing. Stop paying for Pro yearly and your store drops back to the 2.9% Launch plan.
You are probably pricing SureCart against WooCommerce or another WordPress cart, and the numbers you have found do not agree with each other.
Capterra lists the lifetime license at $599. G2 says Pro costs $179 a year. A long pricing guide on the same first page of Google says $499.
SureCart’s own page says $199 a year and $699 once. The other numbers still sit on pages that rank for this search, including a G2 listing marked as updated in July 2026.
This post prices all 9 plan and store combinations from SureCart’s own page, works out when Pro pays for itself, and shows the subscription fee the plan cards leave off.
Key Takeaways
- SureCart’s free Launch plan takes 2.9% of every sale. Pro removes it for $199 a year, which pays off above about $6,862 in yearly sales.
- The lifetime license costs $699 for 1 store. Next to $199 a year, it pays for itself during year 4.
- Pro still charges a fee on subscription payments. SureCart’s help doc calls it the SureCart Application Fee, and its developer put it at 0.7%.
- Capterra, G2 and an older guide on page 1 still quote $179, $499 or $599. SureCart’s own page says $199 a year and $699 once.
SureCart pricing for 1 store, 5 stores and unlimited stores
SureCart prices by store count and by how you pay: a cut of each sale, a yearly fee or a one-time fee.
The free plan costs $0 plus 2.9% a sale at every store count, while Pro runs $199, $299 or $499 a year, or $699, $1,199 or $1,999 once, for 1, 5 or unlimited stores.
| Plan | 1 store | 5 stores | Unlimited stores | SureCart fee per sale |
|---|---|---|---|---|
| Launch | $0 | $0 | $0 | 2.9% |
| Pro: Pay Yearly | $199 a year | $299 a year | $499 a year | None |
| Pro: Pay Once | $699 once | $1,199 once | $1,999 once | None |
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Every plan gets the same feature list, including subscriptions, order bumps, one-click upsells, cart abandonment emails, the affiliate platform and software licensing. SureCart’s page puts it plainly: “From Free to Pro Unlimited, you get everything you need to sell online, no feature restrictions.” There is no monthly plan, and no free trial in the usual sense, because the Launch plan does that job. Paid plans come with a 14-day money-back guarantee.
Yearly sale prices last 1 year, lifetime sale prices stay
On SureCart’s pricing page, a sale price on Pro: Pay Yearly covers only the first year, while a sale price on Pay Once is the whole cost. The page shows the sale price with the normal price struck through. When I read it during a Black Friday sale, Pro: Pay Yearly showed $159 instead of $199 and Pay Once showed $419 instead of $699.
The yearly discount covers year 1 only. The fine print under the cards reads: “Special introductory pricing. all renewals are at full price displayed during checkout.” So a $159 first year renews at the full price, which the card itself shows as $199. The lifetime discount works differently, because there is no renewal to go back up. A $419 Pay Once license is paid in full, with nothing to renew. That is why a sale can make the lifetime plan win as early as year 3.
The free Launch plan costs 2.9% of every sale
SureCart Launch costs nothing up front and takes 2.9% of each sale, on top of whatever your payment processor charges. SureCart’s own fee doc says it directly: “For merchants on our Launch plan, a small fee of 2.9% is added per transaction.” Add Stripe’s standard card fee of 2.9% + 30¢ for a US card, and a $30 sale costs you $0.87 to SureCart and $1.17 to Stripe. You keep $27.96. International cards add 1.5% on Stripe, and currency conversion adds another 1%. If buyers pay with PayPal, PayPal Checkout charges 3.49% plus a fixed fee instead.
At $6,862 of yearly sales, the 2.9% Launch fee and the $199 Pro license cost the same, so below that number Launch is cheaper and above it Pro is.
| Yearly sales | Launch fee (2.9%) | Pro, 1 store | Cheaper option |
|---|---|---|---|
| $3,000 | $87 | $199 | Launch |
| $6,862 | $199 | $199 | Even |
| $10,000 | $290 | $199 | Pro |
| $20,000 | $580 | $199 | Pro |
| $50,000 | $1,450 | $199 | Pro |
Those figures assume one-time sales at list price. The break-even moves up with the store count: across all its stores, the 5-store license at $299 pays off above about $10,310 a year in sales, and the unlimited license at $499 above about $17,207. Put another way, $6,862 a year is about $572 a month. A seller doing $300 a month should stay on Launch and not think twice. Someone doing $2,000 a month is paying SureCart roughly $696 a year in Launch fees, more than 3 times the Pro price.
SureCart’s doc defends the 2.9% by comparing it with other WordPress tools: it lists Easy Digital Downloads at 3% and Paid Memberships Pro at 2%, tools that, in SureCart’s words, “don’t give you full access to all features.” Our Paid Memberships Pro pricing breakdown covers how that 2% works. Hosted checkouts price it in other ways: Payhip’s free plan takes 5% a sale, while CartMango, the checkout I run, takes 0% a sale and charges a yearly plan instead.
The SureCart Application Fee on subscription payments
SureCart Pro has no transaction fee on one-time sales, but subscription payments through Stripe carry a separate charge called the SureCart Application Fee. The Pro cards on the pricing page say “No transaction fee”.
The explanation sits in a SureCart help doc titled “What Is the ‘SureCart Application Fee,’ and Why It’s Not an Extra Charge”. It says sellers “may notice a line item labeled ‘SureCart Application Fee’ on subscription transactions,” and its own table marks one-time purchases “No” and subscription payments “Yes (replaces Stripe’s subscription fee).”
The doc never states a rate. A SureCart developer did, in an r/Wordpress thread about SureCart’s “no extra fees” pricing change:
“Going forward, SureCart will pass on the same 0.7% subscription fee that Stripe charges for subscription billing. This fee is now integrated into the Pro Plan, aligning with industry standards and mirroring what you pay when using all other ecommerce platforms and plugins.”
That 0.7% matches the pay-as-you-go rate on Stripe Billing’s pricing page, “0.7% of Billing volume”. SureCart’s argument is that you would pay it anyway, because the fee “replaces the subscription fee you would otherwise pay directly to Stripe.” That holds when your other option bills subscriptions through Stripe Billing.
In money: $2,000 a month of subscription renewals sends about $168 a year to SureCart. Next to a cart that also runs subscriptions on Stripe Billing, that is the same $168 you would otherwise pay Stripe. Next to a setup that does not use Stripe Billing, it is a cost the “No transaction fee” card never shows. One-time products pay nothing extra. And SureCart does not say whether Launch subscriptions pay this fee on top of the 2.9%: the help doc names no plan, and the developer’s post mentions only Pro.
The same developer post named 1 exception, for people still on the old Scale plan: “Your Scale Plan continues to offer tremendous value by not passing on this fee, which remains unique to your plan.”
Is the SureCart lifetime license worth $699?
The $699 lifetime license costs the same as 3.5 years of Pro at $199, so it comes out ahead during year 4 and stays ahead every year after.
After 5 years, 1 store costs $995 on yearly billing against $699 once, while 5 stores and unlimited stores cost $1,495 and $2,495 yearly against $1,199 and $1,999 once.
| Years of use | 1 store yearly | 1 store once | 5 stores yearly | 5 stores once | Unlimited yearly | Unlimited once |
|---|---|---|---|---|---|---|
| 1 | $199 | $699 | $299 | $1,199 | $499 | $1,999 |
| 3 | $597 | $699 | $897 | $1,199 | $1,497 | $1,999 |
| 4 | $796 | $699 | $1,196 | $1,199 | $1,996 | $1,999 |
| 5 | $995 | $699 | $1,495 | $1,199 | $2,495 | $1,999 |
On the 5-store and unlimited licenses the gap is tighter. Each lifetime price equals 4 years of the yearly price plus $3, so the lifetime deal only pulls ahead in year 5. At the $419 sale price, a single-store lifetime license beats yearly billing in year 3 instead of year 4, because yearly would cost $159, then $199, then $199, which is $557 by the end of year 3.
2 more things lean toward lifetime. You can move up later “by paying the price difference,” for example from 1 store to unlimited. And SureCart’s FAQ describes the lifetime deal as “permanent access”, so there is no yearly renewal to miss and drop you back to the 2.9% plan. For comparison, our LifterLMS pricing breakdown found a $10,000 lifetime license that only beats yearly billing in year 7.
The case against is simple: you are paying up front for a tool you may leave. In the same Reddit thread, the original poster had paid $999 for the old 1-store Scale lifetime plan in 2023, then watched SureCart sell a 1-store Pro lifetime license for $499. The 1-store Pro lifetime price has gone up since, to $699 today.
Why SureCart prices disagree across the web
Capterra, G2 and Start Blogging 101 all rank on Google’s first page for SureCart pricing, and each quotes at least 1 price that does not match SureCart’s own page.
Capterra and G2 put the lifetime license at $599, G2 and Start Blogging 101 put Pro at $179, and SureCart’s own page says $199 a year and $699 once.
| Page | Launch fee | Pro yearly, 1 store | Lifetime, 1 store |
|---|---|---|---|
| Capterra | Not stated | $199 | $599 |
| G2 | 1.9% | $179 | $599 |
| Start Blogging 101 | 1.9% | $179 | $499 |
| SureCart’s own page | 2.9% | $199 | $699 |
Some of those numbers come from price lists SureCart has since replaced. In a 2024 r/Wordpress thread, a commenter described the Launch fee as 1.9%. The Start Blogging 101 guide describes Pro plans at $179 to $399 a year and $499 to $1,499 lifetime, with pay-as-you-go extras such as 0.5% on subscriptions and 1.9% on recovered carts. SureCart’s August 2025 announcement folded a 0.7% subscription fee into Pro, and the original poster in that thread described it as removing the pay-as-you-go fees.
So if a page tells you SureCart Pro is $179 a year, it is quoting a price that does not match SureCart’s current page. The free plan’s fee has since risen from 1.9% to 2.9%, which raised what SureCart keeps on a $10,000-a-year Launch store from $190 to $290.
What happens when you stop paying for SureCart
Stop paying for Pro: Pay Yearly and your store moves back to the free plan. SureCart’s pricing FAQ says: “When your plan ends, your store will be reverted to the Launch Plan.” The store keeps selling, and the 2.9% fee applies again to every sale after that.
Leaving SureCart entirely is the harder move if you sell subscriptions. SureCart runs subscriptions inside its own system, which its help doc says lets it do things Stripe alone cannot, such as moving a subscriber from a card to PayPal. The trade-off is that those subscriptions live in SureCart rather than directly in your Stripe or PayPal account, so they do not keep billing on their own if you switch carts. Easy Digital Downloads keeps subscriptions on your own Stripe or PayPal account, and so does CartMango, so your subscribers keep paying you if you move away from either one.
How SureCart’s price compares with 2 other checkouts
On yearly billing for 1 site, SureCart Pro costs $199 with upsells included, Easy Digital Downloads costs $199 for its Personal plan but $599 for the plan with post-purchase funnels, and CartMango costs $20 for its plan with upsells once paid plans start.
| Tool | Runs on | Free option | Cheapest paid plan | Upsells after checkout | Subscriptions if you leave |
|---|---|---|---|---|---|
| SureCart | Your WordPress site | Launch, 2.9% a sale | $199 a year | Every plan | Stay with SureCart |
| Easy Digital Downloads | Your WordPress site | Lite plugin | $199 a year | Professional, $599 a year | Stay on your Stripe or PayPal |
| CartMango | Hosted, with Mini Pages, no site needed | Free right now | $10 a year | Gold, $20 a year | Stay on your Stripe or PayPal |
CartMango’s paid plans start in November at $10 to $30 a year, with 0% taken from each sale.
Easy Digital Downloads also discounts the first year: its page showed Personal at $99.50 and Professional at $299.50, with the same “renewals are at full price” fine print SureCart uses. Card processing from Stripe or PayPal comes on top for all 3 tools.
Which SureCart plan to buy
Pick a SureCart plan by your yearly sales, how many stores you run and how long you expect to keep the store.
- Under about $572 a month in sales: stay on Launch. The 2.9% costs less than $199 a year.
- 1 store selling more than that: Pro: Pay Yearly. It keeps your SureCart cost at $199 a year, plus 0.7% on any Stripe subscription renewals.
- Planning to keep the store 4 years or more: Pro: Pay Once, ideally bought during a sale, when it can pay off in year 3.
- An agency building client stores: the unlimited plan. SureCart’s FAQ also lets agencies transfer a store to a client and earn a commission when the client buys a plan.
If you do not run WordPress at all, SureCart is the wrong tool, because it is a plugin that needs a WordPress site of your own. Hosted checkouts such as Payhip or CartMango need no site, and the table above shows what CartMango costs. Still deciding between SureCart and WooCommerce? Our SureCart vs WooCommerce comparison prices both once WooCommerce has the paid extensions it needs to do the same jobs.
FAQ
Is SureCart free?
SureCart’s Launch plan is free to install and use, with every feature included, but it takes 2.9% of each sale on top of Stripe or PayPal fees. Paying $199 a year for Pro, or $699 once, removes that fee for 1 store. On the paid plans, subscription payments through Stripe still carry the 0.7% SureCart Application Fee.
Does SureCart charge per month?
No. SureCart has no monthly plan. You either pay nothing and give up 2.9% of each sale, pay yearly ($199, $299 or $499 depending on store count), or pay once ($699, $1,199 or $1,999). Spread over 12 months, the yearly prices work out to about $16.58, $24.92 or $41.58 a month, still billed once a year. Older pages that list monthly prices, such as $19 or $49 a month, describe plans SureCart retired in 2024.
Is SureCart better than WooCommerce?
SureCart suits a WordPress site selling digital products, subscriptions or services, where its free plan or $199 Pro license covers what WooCommerce needs paid extensions for. WooCommerce suits stores with physical stock, complex shipping or an unusual add-on. Our SureCart vs WooCommerce breakdown walks through 5 situations that decide it.
What is SureCart in WordPress?
SureCart is an ecommerce plugin for WordPress that adds a checkout, products, subscriptions, order bumps, upsells and a customer dashboard to your own site. SureCart calls itself “a managed WordPress eCommerce platform”: the plugin runs on your site, and subscriptions are managed inside SureCart’s own system rather than in Stripe.
How much do WordPress plugins typically cost?
Paid WordPress ecommerce plugins mostly sell yearly licenses. Easy Digital Downloads lists $199 to $999 a year at full price, depending on plan and site count, SureCart $199 to $499 by store count, and MemberPress $399 to $999 a year. Easy Digital Downloads and MemberPress both show a lower first-year price that renews at full price, so check the renewal line before you buy.
Does SureCart have a free trial or refund?
SureCart has no traditional free trial. Its FAQ points to the free Launch plan instead, which includes every feature. Paid plans carry a 14-day money-back guarantee, so you can try Pro with a store and ask for a refund inside 2 weeks if it does not suit you.
Subscriptions that keep paying you after you switch
SureCart pricing gives every plan the same features, so you mainly choose how many stores and how to pay: 2.9% a sale, $199 a year or $699 once for 1 store. For subscription sellers, the subscriptions live inside SureCart’s own system, with a 0.7% fee on Pro for Stripe renewals.
If you would rather keep subscriptions on your own Stripe or PayPal account, CartMango is built that way: leave, and every subscription you created keeps paying you. It also needs no WordPress site, since Mini Pages hosts the sales page and links straight to the checkout.
About the Author
👋 I’m Welly, founder of CartMango (the site you’re on), a checkout platform for digital product sellers. We’ve previously processed $179M+. I also run BirdSend (email marketing tool, 3.1B+ emails sent). On the side I show other non-techie digital sellers how I use AI workflows to automate 50%+ of my operations. Find me on LinkedIn.
Related Reading
- SureCart vs WooCommerce: SureCart pricing next to WooCommerce’s paid extensions, and the 5 situations that decide it
- Paid Memberships Pro pricing: another WordPress plugin with a fee on its free version
- MemberPress pricing: first-year prices that renew at double, and a fee on the cheapest plan
- LifterLMS pricing: when a WordPress lifetime license pays off