GrooveFunnels, now Groove.cm, no longer takes new customers, so the verdict of this GrooveFunnels review is short: you cannot buy it. Its founder is replacing it with a rebuilt platform called Scale.gg. Lifetime and paid members keep access, and free Groove accounts must upgrade by December 31, 2026, or risk losing their data.
Shopping instead? Scale.gg is for the founder’s new AI tools (free plan from 2% per sale, or $795 a year), Systeme.io for a low-cost bundle (free plan, or $170 a year), ClickFunnels for funnels ($970 a year), and CartMango for a checkout alone (free right now, from $10 a year once paid plans start in November, 0% per sale plus card fees).
An old YouTube video or a lifetime-deal page can still make GrooveFunnels look like a bargain you can grab today.
The 2 written reviews I could open from Google’s first page still list plans nobody can buy, and 1 of them says the product is in beta. Neither mentions Scale.gg.
So this review is sorted by where you stand. I went through Groove’s 2 Trustpilot pages, the founder’s letter to members and the live price pages.
Each section below covers 1 situation: free account, lifetime buyer, paid plan, about to sign up, or a seller who only needs a checkout.
Key Takeaways
- You cannot sign up. Groove’s own pricing page says it is “no longer accepting new customer registrations” and sends everyone to Scale.gg.
- Free accounts have a deadline. Upgrade by December 31, 2026, at $95 a month or $795 a year, or your data may be deleted.
- Lifetime buyers keep access. GrooveSell, GrooveMail, GroovePages and GrooveVideo carry on, while new stores, blogs, memberships and webinars must start in Scale.gg.
- Ratings depend on the page. Groove scores 1.7 on 1 Trustpilot page and 3.4 on another, where 60 of the 5-star reviews came through a basic review link.
- Checkout-only sellers can pay a lower fee per sale. ScalePay takes 5.9% + $1 per sale and holds 10% for 84 days, while CartMango, the checkout I run, takes 0% plus card fees.
What happened to GrooveFunnels
GrooveFunnels stopped taking new customers because its owners are replacing it with Scale.gg, a rebuilt platform from the same founder, Mike Filsaime. The product launched in 2020 as GrooveFunnels, took the name Groove.cm, and is now being replaced in stages. Groove’s pricing page no longer shows a price. Its FAQ asks “Is Groove accepting new customers?” and answers: “No. Groove is no longer accepting new customer registrations.”
Picking the wrong platform is only 1 of the ways a launch goes wrong. The Online Selling Mistakes Challenge covers 5 common ones, 1 email a day.
Filsaime’s letter to members, dated September 3, 2026, is unusually blunt for a founder. “This is not a rebrand,” he writes. He also says “Promises were made that were not delivered” and that “the product never fully lived up to the founders’ original vision.”
The plan has already changed once. “We originally described a plan to sunset the entire Groove platform,” the letter says, followed by “We’ve changed that plan.” So 4 apps stay, 4 stop accepting new projects, and free accounts lose most of their access.
Groove sold 1 idea from the start: pages, funnels, a checkout, email, memberships, webinars, video, a blog and a store under 1 login. Filsaime has built it before, too, since his letter names him as a co-founder of the company behind Kartra, an older all-in-one.
What each GrooveFunnels review site says, and how old it is
GrooveFunnels ratings run from 1.7 to 4.2 depending on the page you open, and a good part of that gap comes from how old the reviews are and how they were collected.
Groove scores 3.4 on its claimed Trustpilot page and 1.7 on the unclaimed one, Capterra’s 4.0 and G2’s 3.6 show nothing newer than 2023 and 2024, and Scale.gg’s 4.2 rests on 12 reviews.
| Source | Score | Reviews | Newest shown | Who is talking |
|---|---|---|---|---|
| Trustpilot, groove.cm | 3.4 | 126 | July 2026 | Claimed by Groove, 80 at 5 stars, 38 at 1 star |
| Trustpilot, groovefunnels.com | 1.7 | 27 | July 2026 | Unclaimed, long-term buyers |
| Capterra | 4.0 | 33 | 2023 | Early buyers, ease of use 3.9, service 3.8 |
| G2 | 3.6 | 17 | April 2024 | Early users, listing now says “now known as Scale.gg” |
| Trustpilot, scale.gg | 4.2 | 12 | October 2026 | 11 at 5 stars, 1 at 1 star from a lifetime buyer |
Every Trustpilot score here is Trustpilot’s own weighted figure, so none will match a plain average of the stars. On the 3.4 page, the page’s own data lists 61 of the 116 English reviews as coming through a basic review link, a link any business can share, and all but 6 of those landed between May and July 2024. Trustpilot labels them “Unprompted” on the page, and 60 of the 61 give 5 stars.
The ones I sampled thank a named agent after a support chat, so those buyers did get help. Take that group out and 36 of the other 55 reviews give 1 or 2 stars, against 16 at 5 stars.
Google shows “Sep 28, 2026” beside the Capterra listing, but that is the page’s last-updated label, and every review it shows dates from 2021 to 2023. Scale.gg’s page is young as well: 6 of its 12 reviews were posted on September 4 and 5, right after the letter.
On the unclaimed groovefunnels.com page, 25 of the 27 reviews give 1 star, 1 gives 2 stars and 1 gives 5 stars. I read all 27 and sorted the 26 low ones by complaint:
- Support: 16 say tickets, emails or chat went unanswered or got nowhere.
- Missing features: 12 say something promised never arrived or never worked.
- Lifetime deal: 10 say they bought it, and 1 puts the cost at $1,500 plus $1,500 more for an AI add-on.
- Refunds: 8 bring it up, and 4 of those say they asked and were refused or ignored.
- Facebook group: 4 mention it, and 3 of those say they were blocked or removed.
1 buyer says they purchased a lifetime plan in 2020 for live webinars, a feature promised by the end of that year. By August 2023 it still was not there, and their refund request was declined for missing the 30-day window. Another lifetime member, writing in July 2026, sums up the wait: “After four years of waiting for promised features and struggling to get any assistance, I can’t recommend it.”
The 5-star review on that page makes the other case. That long-time user found website building “quite easy”, runs memberships and products on Groove, and argues that lifetime buyers knew they were backing a product in beta. Capterra’s older reviews lean the same way, with early buyers praising 1 platform at a low one-time price.
Pros buyers name: 1 login for pages, checkout, email and courses, plus a low one-time price in the early days. Cons buyers name: slow support, promised features that never arrived, bugs and a steep learning curve.
If you have a free Groove account
A free Groove account has to upgrade by December 31, 2026, at 11:59:59 PM Eastern, or its data may be lost. The letter’s wording is: “Without upgrading, your Groove data may be permanently deleted and become unrecoverable.” That can include websites, products, funnels, email data, leads, memberships and courses. Groove calls this a risk warning and says it does not mean every account vanishes at midnight, but it promises no extension and no recovery window.
The lockout comes before the deadline. Free accounts lose the normal dashboard as soon as the new access rules reach them, while live pages, checkouts and email automations keep running during the upgrade period. Log in now and see whether the upgrade screen already shows on yours.
You also cannot export. Exporting your Groove data is on the list of things that need a paid plan, and the upgrade on offer is Scale.gg Pro at $95 a month or $795 a year. If your account says free but you paid for a plan, contact support first, because the letter says an old free-plan record must not override what you bought.
What to pick: if the account holds anything you need, 1 month at $95 should let you export your data, then you can decide whether to stay. The letter does not spell out whether a monthly plan restores everything, or whether Scale.gg’s 30-day money-back guarantee covers this upgrade, so ask support before you pay. If the account holds nothing, let it go. If you only use Groove to promote other vendors, that part stays free.
What you give up: $95 at most, or possibly your data if you wait past the deadline.
If you bought the lifetime deal
A qualifying GrooveFunnels lifetime deal still works, and the letter says plainly: “You are not being asked to buy again simply because of this update.” It also sets new limits.
4 of Groove’s 8 main apps still accept new projects, and the other 4 send new work to a Scale.gg replacement.
| Groove app | Scale.gg replacement | New projects in Groove? |
|---|---|---|
| GrooveSell | Scale.gg | Yes |
| GroovePages | PageBuilder | Yes |
| GrooveMail | MailBaser | Yes |
| GrooveVideo | VideoPlayer.gg | Yes |
| GrooveMember | Courses.gg | No new memberships, courses inside old ones are fine |
| GrooveBlog | BlogBaser | No new blogs, posts on old ones are fine |
| GrooveWebinar | WebinarBaser | No new campaigns |
| GrooveKart | MyStore.gg | No new stores |
Lifetime members get those replacement apps plus 8 others, including PipeLeads CRM, CalendarBug and HDHelpDesk. They do not get all of Scale.gg: asked whether a lifetime purchase includes every Scale.gg app, the letter’s FAQ answers “Not automatically.” Nothing moves by itself either, because “Your existing data is not automatically migrated.” A lifetime buyer who posted on Scale.gg’s Trustpilot page in October 2026 calls that access “severely restricted”, and a July 2026 Groove review says the tools they paid for were missing after the rebrand.
What to pick: stay put for now, since your plan still runs, and ask support to confirm in writing which apps it covers. Groove’s footer names Groove Digital, Inc., and Scale.gg’s terms name Monarch Labs, LLC, so it is worth knowing who stands behind your entitlement. Then back up what you can, because Scale.gg’s terms make you responsible for independent backups.
What you give up: the freedom to start a new store or membership in Groove. Those now have to live on a platform you did not originally buy.
If you are on a paid Groove plan
A qualifying paid Groove subscription keeps its access, and the December 31 deadline does not apply to it. The letter says “Your active plan governs access”, and adds that the 4 legacy-app creation limits still apply. So your existing pages, emails and checkouts stay manageable, and any new store, blog, membership or webinar has to start in Scale.gg.
What to pick: stay while the apps you use still work, and ask support which Scale.gg apps your plan includes, since the letter says that depends on your entitlement. If your account shows as free, ask support to review it. Then compare your renewal price against the options below.
What you give up: new top-level projects in those 4 apps. The letter says buying an upgrade does not remove that limit.
If you were about to sign up
New buyers cannot get GrooveFunnels at any price, so the real choice is between Scale.gg and the all-in-one tools it competes with. Search has not caught up with that: the AI Overview Google shows for this keyword still describes a Free-for-Life plan at $0 a month and lifetime deals around $1,397.
Written reviews have the same problem. Black Swan Media’s March 2026 review lists Free, $99, $199 and $299 plans, and Course Platforms Review, with 2026 in its title, lists $83, $124 and $166 and calls the product “still in beta”. That makes 2 different price lists, and new customers can buy from neither. Even Groove’s own compare page still advertises $0 a month plus 5% on sales.
Scale.gg is the direct successor. Free costs $0 and includes ScalePay, MyStore, Courses.gg and Invoicer. ScalePay takes 5.9% + $1 per sale, Courses.gg takes 2%, and MyStore takes 3% on its own site, though Scale.gg’s pricing page says 5%, so check the checkout before you rely on either. Pro includes MyStore.gg Pro and Courses.gg Pro with no platform fee, while ScalePay’s rate stays the same on every plan. Solo is $395 a year for 1 app, Starter is $495 a year, Pro is $95 a month or $795 a year, and Pro Max is $200 a month or $1,495 a year.
Scale.gg lists 29 apps, Filsaime says 2 founders rebuilt the platform in 12 months with AI coding tools, and its pricing page says the company runs with 4 employees. That is a lot of software for a small team, so judge it on what works today.
On a $97 sale, Scale.gg Free takes $5.05 to $7.96 by app, ScalePay takes $6.72 on any plan, and every other route here takes $3.11 in card fees.
| Option | Cost, billed yearly | Taken from a $97 sale | What it covers | Main catch |
|---|---|---|---|---|
| Scale.gg Free | $0 | $5.05 to $7.96, by app | Checkout, affiliates, courses, store | ScalePay holds 10% for 84 days |
| Scale.gg Pro | About $66 a month | $3.11 on MyStore or Courses.gg, $6.72 on ScalePay | All 29 apps, 2,500 AI credits a month | Young platform, 12 Trustpilot reviews |
| Systeme.io Startup | About $14 a month | $3.11 | Funnels, email, courses, 5,000 contacts | Evergreen webinars start on the next plan |
| ClickFunnels Launch | About $81 a month | $3.11 | Funnels, email, 3 courses, 10,000 contacts | 50,000 emails a month |
| Kartra Starter | $99 a month | $3.11 | Pages, email, checkout, courses, 2,500 contacts | Price rises with your list |
| CartMango Gold ($20 a year) | About $1.67 a month | $3.11 | Checkout, order bumps, upsells | Email not included, courses not yet |
The $3.11 is the standard Stripe card rate of 2.9% + $0.30, which ClickFunnels’ Payments AI also charges. Scale.gg’s $7.96 is MyStore at 5%, and the same sale costs $6.02 at 3%. The free Systeme.io plan stops taking payments at $10,000 in lifetime sales. CartMango costs nothing right now, and its paid plans start in November at $10, $20 or $30 a year. GoHighLevel’s plans start at $970 a year and suit agencies better than solo sellers.
What to pick: Systeme.io if you want a low-cost bundle, ClickFunnels if funnels are the business. Pick Scale.gg only if its AI campaign tools are why you came, and start on Free or lean on the 30-day money-back guarantee on your first payment.
What you give up: a one-time price. Every option here bills yearly, monthly or per sale.
If you only needed a checkout
Sellers who used Groove mainly for GrooveSell, its checkout and upsell app, can drop the bundle and its monthly bill. I have a stake in this one, since CartMango is the checkout I run, so weigh this section with that in mind.
ScalePay does real work for its 5.9% + $1. It is the merchant of record, so you need no Stripe account, and the fee covers payments, tax, chargeback handling and affiliate payouts. Its marketplace can also bring you affiliates. A $97 sale costs you $6.72, and ScalePay holds 10% of that sale’s earnings for 84 days, about $9.
CartMango connects to your own Stripe or PayPal, so buyers pay you directly and CartMango takes 0%. That same $97 sale costs $3.11 in Stripe card fees on CartMango, and you handle refunds, sales tax and chargebacks yourself. Once paid plans start in November, CartMango’s $10 Silver plan pays for itself in 3 sales of that size against ScalePay.
Order bumps come with every CartMango plan, upsells and downsells start at $20 a year, and CartMango’s affiliate system for up to 250 affiliates comes with the $30 plan. CartMango’s Mini Pages hosts a simple sales page, so you need no website, though you still bring every visitor yourself.
Gumroad (10% + $0.50 per sale) and Payhip (free plan, 5% per sale) also work for a seller moving 1 or 2 products.
What to pick: ScalePay if you want no Stripe account and a marketplace of affiliates. CartMango if you want a lower fee per sale and already have, or can add, an email tool.
What you give up: CartMango has no email marketing tool of its own, so you connect one like Kit or BirdSend. CartMango also hosts no video files, and its course hosting and community are not live yet, so anyone running a full course on GrooveMember should stay on an all-in-one for now.
Where lifetime deals go wrong
Lifetime deals go wrong when a company stops earning enough from new buyers to keep building for the old ones. BirdSend, the email tool I run, has never sold one. Development, deliverability, support and hosting all cost money every month, and my CTO once said the deliverability work alone is like running a second software business. 1 payment cannot cover that forever.
Some lifetime deals are still worth buying, and ThriveCart’s lifetime deal shows how much the fine print matters. Ask 3 things first:
- Is the feature live today? Pay for what exists. Many of the buyers above paid for what was promised.
- Can you get your data out? Groove’s free accounts now need a paid plan to export their data.
- What happens if the product gets replaced? On Groove, the plan survives and new work moves to a different platform.
Your next step, by situation
Free accounts have until December 31, 2026, lifetime buyers need written confirmation of their plan, and everyone else should pick by the job they need done.
| Your situation | What to do | What it costs | The catch |
|---|---|---|---|
| Free Groove account with data | Pay 1 month, export, then decide | $95 | No recovery promised after December 31 |
| Lifetime buyer | Stay, get your plan in writing, back up | $0 | New stores, blogs, memberships and webinars must start in Scale.gg |
| Paid Groove plan | Stay while your apps work, review at renewal | Your current plan | Same 4 limits on new projects |
| Want an all-in-one | Systeme.io or ClickFunnels | About $14 or $81 a month, billed yearly | Limits on contacts and emails |
| Want Groove’s founder and AI tools | Scale.gg Free or Pro | Per-sale fees, or about $66 a month billed yearly | Young platform, 29 apps |
| Only need a checkout | CartMango | Free right now, from $10 a year in November | Email is separate, courses not live yet |
| Only promote other vendors | Keep your free Groove affiliate access | $0 | No vendor tools |
FAQ
Is GrooveFunnels still available?
No. Groove says it is “no longer accepting new customer registrations”, and new customers are pointed to Scale.gg. That also ends the $1,397 lifetime offer in older reviews and videos, and Scale.gg’s pricing page lists no lifetime plan. Lifetime and paid members keep access during a phased move.
Is GrooveFunnels worth it?
It cannot be bought, so the question only applies if you already own it. If your pages, checkout and email run well, keep using them and plan your next project elsewhere. On Groove’s unclaimed Trustpilot page, 16 of the 26 low reviews cite support and 12 cite missing features.
Is Groove a legit company?
Yes, Groove is a real company with paying customers, and its footer names Groove Digital, Inc. Its delivery record is weaker: the founder’s letter says “Promises were made that were not delivered” after development moved outside the core team. Some Trustpilot reviewers go further and use the word scam, so read those reviews and get any promise in writing.
Is GrooveFunnels free?
Not any more for new users. Existing free accounts now hit an upgrade screen for the dashboard, product management and data export, and only affiliate access stays free. Its successor, Scale.gg, has a separate free plan that charges a fee on each sale.
Is ClickFunnels a legitimate software?
Yes. ClickFunnels is an established funnel builder at $970 a year on its Launch plan, or $97 month to month. Our ClickFunnels review sorts its Trustpilot reviews by how they arrived.
What is Scale.gg?
Scale.gg is the rebuilt platform from Groove’s founder, Mike Filsaime, sold as 29 AI-powered marketing apps on 1 membership. It covers pages, email, courses, a store and a checkout, and it runs under Monarch Labs, LLC. Plans run from a free tier to $1,495 a year before agency add-ons, with a 30-day money-back guarantee on your first payment.
When a platform changes under your business
Free Groove accounts are losing their dashboard, and paying members can no longer open a new store there.
Your checkout is the easiest part of a business to protect from a change like that. CartMango runs on your own Stripe or PayPal account, your subscriptions keep paying you if you leave CartMango, and migration is free. CartMango takes 0% per sale, and you pay Stripe or PayPal their card fees. Course hosting and community are not live yet on CartMango and will arrive on its $30 plan.
If this GrooveFunnels review has you rethinking where your sales run, start with the checkout: CartMango is free right now, with paid plans from $10 a year in November.
About the Author
👋 I’m Welly, founder of CartMango (the site you’re on), a checkout platform for digital product sellers. We’ve previously processed $179M+. I also run BirdSend (email marketing tool, 3.1B+ emails sent). On the side I show other non-techie digital sellers how I use AI workflows to automate 50%+ of my operations. Find me on LinkedIn.
Related Reading
- ClickFunnels review: what recent Trustpilot reviews say once you sort them by how they arrived
- Systeme.io review: the low-cost bundle and the $10,000 limit on its free plan
- Kartra pricing: the older all-in-one Filsaime helped build, plan by plan
- GoHighLevel pricing: what the agency favourite costs once usage charges land
- ThriveCart lifetime deal: what “lifetime” covers on another well-known deal