Is solopreneur coaching for you? The 13 ways.

by Welly Mulia - October 28, 2024

Running a business on your own can feel like flying blind. Or if you’re a confident person, you might feel like you’re McGregor ready to “crush it” (it’s rare though).

That’s where solopreneur coaching comes in — it’s not just about personal guidance; it’s about building a successful business.

Let’s dive in and see how this type of coaching can help your solo business journey, or is it a scam?

What is Solopreneur Coaching?

Solopreneur coaching is a type of business mentorship specifically designed for people who run a one- person business. Not traditional business coaching which focuses on team management and corporate structures, solopreneur coaching addresses the solo business challenges.

This type of coaching helps solo entrepreneurs develop strategies, overcome obstacles and achieve their business goals while maintaining work life balance. Whether you’re a freelancer, consultant or online business owner, solopreneur coaching gives you the support and guidance you need to succeed in today’s market.

The percentage of US businesses with no employees (i.e. solopreneurs) has increased from 76% in 1997 to 84% in 2020.

And business coaching? According to Kaizen Consulting Group:

41% average revenue increase during the coaching period
2700% ROI for small businesses working with coaches

Benefits of Working with a Solopreneur Coach

Working with a dedicated coach can fast track your business growth. Here are the benefits:

Personalized Guidance

A good coach understands the challenges faced by solopreneurs and tailors their guidance accordingly. Your coach works with you to create strategies that are tailored to your business goals and personal strengths. They help you see blind spots and opportunities you wouldn’t have seen on your own.

Accountability and Motivation

When you’re solo it’s easy to lose focus or procrastinate. A coach is your accountability partner, so you stay on track with your goals and momentum even during tough times.

Strategic Support

Your coach helps you develop and refine your business strategy, so you’re not just working hard but working smart. They bring outside perspective and years of experience to help you make better decisions.

13 Ways A Solopreneur Coach Can Help

There are 13 ways/things a solopreneur can help with, broken down by:

5 way/things related to business strategy & planning
4 ways/things related to marketing & client acquisition
4 ways/things related to time management & productivity

Business Strategy and Planning

1/ Market Analysis

A solopreneur coach helps you see the big picture of your business landscape. E.g. Trends in the coaching industry — something that’s hard to do when you’re in the trenches.

They’ll take you through a full market analysis, so you understand not just your competition but emerging trends and untapped opportunities in your niche.

2/ Positioning

Your coach will work with you to find your unique selling proposition and position your business in the market.

This isn’t just about being different – it’s about being strategically different in ways that matter to your target market. They’ll help you understand your ideal clients’ pain points and how to solve them better than anyone else.

3/ Goal Setting

Become more intentional with a coach — he/she can help you overcome limiting beliefs that are holding you back.

A coach can help you identify and overcome limiting beliefs that may be holding you back from setting ambitious goals. Instead of just setting arbitrary targets you’ll learn to create SMART goals that align with your business vision and personal values.

Your coach will help break these goals down into action steps, creating a roadmap for achievement and building in accountability to keep you on track.

4/ Revenue Stream Diversification

One of the biggest benefits of working with a coach is their help in diversifying your revenue streams. They’ll review your current offerings and identify opportunities to expand.

This might mean adding digital products to your service based business, a membership program, passive income streams or even strategic partnerships.

The key is to have multiple income streams that support each other and create stability.

5/ Growth Strategies

Your coach will also help you develop growth strategies that won’t lead to burnout – a common problem for solopreneurs who scale too fast.

The right growth mindset is important for identifying growth opportunities without burning out. They’ll help you spot which growth opportunities are right for your business and personal goals.

This might mean exploring automation tools, hiring contractors or developing systems that allow you to serve more clients without working more hours.

Together you’ll create contingency plans and risk management strategies to protect your business during tough times.

Your coach will help you build resilience into your business model so you’re prepared for market changes, economic fluctuations or personal circumstances that might impact your business.

This forward thinking approach means a more stable and sustainable business that can weather the storms and keep growing.

Marketing and Client Acquisition

1/ Brand Development

Marketing can be overwhelming when you’re solo but your coach will help break it down into manageable, strategic chunks.

They’ll start by helping you build a strong, authentic personal brand that truly reflects your values and speaks to your target market.

This isn’t just about creating a logo or choosing colours – it’s about developing a consistent voice, message and experience that makes your business memorable.

2/ Marketing Strategy

Your coach will help you create a marketing strategy that plays to your strengths and preferences.

If you’re good at writing they might focus on content marketing and SEO. If you’re comfortable on camera they might focus on video marketing and social media.

The key is to create a strategy you’ll actually enjoy implementing so it’s more sustainable in the long run.

3/ Sales Funnel Optimization

Sales funnel optimization is another area where coaches can help. They’ll help you review each stage of your customer journey and identify and fix any points where clients might drop off.

This means improving your lead magnets, nurturing email sequences and conversion strategies. Your coach will help you create a seamless experience that moves prospects from initial interest to paying clients.

4/ Client Attraction and Retention

Client retention is just as important as acquisition, and your coach will help you develop strategies to keep your target audience engaged.

This might mean creating VIP experiences, developing upsells or referral programs. They’ll help you build systems to collect and act on client feedback so your services continuously improve and evolve with your clients needs.

Most importantly, your coach will help you measure and track your marketing. They’ll help you identify which key performance indicators (KPIs) are most important for your business and set up systems to monitor them.

This data-driven approach means you’re not just throwing marketing tactics at the wall to see what sticks but making informed decisions based on what actually works for your business.

Time Management and Productivity

When you’re wearing all the hats in your business time becomes your most valuable resource. A solopreneur coach will help you master time management through practical, personalized strategies. They’ll start by reviewing how you currently spend your time, identifying time wasters and helping you understand your natural productivity patterns.

1/ Task Prioritization

Task prioritization becomes more strategic with a coach’s guidance. They’ll introduce you to frameworks like the Eisenhower Matrix or the ABCDE method so you can focus on high impact activities that drive business growth.

Your coach will help you distinguish between urgent and important tasks so you’re not just busy but productive in ways that matter.

2/ Systems and Process Development

Systems and process development is key to scaling a solo business.

Your coach will help you document and streamline your recurring tasks, identify opportunities to automate or delegate. They’ll introduce you to tools and technology that can handle the routine tasks so you can focus on the strategic work.

This might mean setting up customer relationship management (CRM) systems, email automation or project management tools.

3/ Work-Life Balance Strategies

Work-life balance isn’t just a buzzword when you work with a coach – it becomes a reality.

They’ll help you set boundaries between work and personal time, create realistic schedules that include business and personal priorities and develop strategies for unplugging without feeling guilty.

Your coach will also help you plan for vacation time and personal days so your business can run smoothly when you’re not actively working.

4/ Energy Management Techniques

Energy management is often overlooked but essential for solopreneurs. Your coach will help you understand your energy cycles and work with them not against them.

This means identifying your peak productivity hours, building in recovery time and creating routines that support your physical and mental wellbeing.

They’ll also help you develop strategies to stay focused and avoid the energy drain that comes from constant context switching.

When to Hire a Solopreneur Coach

coaching business is in demand because folks need a coach

(Image from Imgflip)

You should hire a coach when you’re ready to take your business to the next level but feel stuck or unsure of the way forward.

Here are some common signs:

Wearing too many hats
Stuck at current income levels
Unclear on next steps
Need help with specific business issues
Ready to invest in themselves

How to Choose the Right Solopreneur Coach

Choosing the right coach is key to your success. Look for someone who:

Has Relevant Experience

Your ideal coach should have experience working with solopreneurs in your industry or with similar business models. Things like with self-employed individuals and understand the unique challenges they face. They should get you.

Communication Style

Choose a coach whose communication style speaks to you. Some coaches are more direct and tough, others are more nurturing.

Offers Clear Value Proposition

The coach should clearly explain how they can help you achieve your goals and what you can expect from working together.

Working with a Solopreneur Coach

A typical coaching relationship will include:

Regular Coaching Sessions

Most coaches offer bi-weekly or monthly sessions, virtual or in person, 60-90 minutes long.

Action Plans

After each session you’ll have action items to work on before the next one.

Progress Tracking

Your coach will help you measure progress and adjust strategies as needed to get you to your goals.

Success Stories and Results

Solopreneurs who work with coaches report:

Growing their revenue in 6-12 months
Better work-life balance
Improved time management and productivity
More confidence in business decisions
Clearer vision for their business future

Get Started

Ready to try solopreneur coaching? Here’s how:

Define your goals and challenges
Research coaches who specialise in your area of need
Book discovery calls with 2-3 coaches
Review their coaching packages and investment options
Choose the coach that’s right for you

Remember, investing in a coach is investing in your business’s future. The right coach can save you from costly mistakes, speed up your growth and help you achieve your business goals faster than you could on your own.

TL;DR

Solopreneur coaching is more than just business advice — it’s a partnership that can change your solo business journey. Yes, the investment may seem big but the return in terms of clarity, growth and achieving your business goals far exceeds the cost.

The key is finding the right coach who gets you and can help you create a clear path to success. With the right guidance and support you can overcome the challenges of being a solopreneur and have the business you’ve always wanted.

New or growing? Solopreneur coaching can give you the framework, support and strategy.

Get started now. Invest in yourself.

Collect Payments and Fulfill Your Orders

Regardless if you hire a coach or not…

If your solopreneur business involves selling your expertise in the form of coaching, online courses, or done-for-you services, you need a checkout/cart tool to take payments and automatically deliver the product(s) being bought.

CartMango — our fast, conversion-boosting tool for solo course creators and coaches — does exactly that. Setup only takes minutes. Try it free here (only if you want).

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