Sellfy is a hosted online store for selling digital products, subscriptions, and print-on-demand merch. Easy Digital Downloads is a WordPress plugin that lets you sell digital products from your own site. Both charge fees, but their pricing models differ.
Your Recurring Revenue, Held Hostage
If you sell digital products on Sellfy and build a base of recurring customers, those recurring payments belong to Sellfy. Not to you.
Even if you connect your own Stripe or PayPal, leaving Sellfy means your subscription billing stops. Your customers don’t follow you. The revenue you worked to build stays behind on the platform.
This is the core issue in any Sellfy comparison. One platform holds your recurring revenue hostage. The other does not.
Easy Digital Downloads handles this differently. With EDD, your recurring payments come with you if you leave. Your customers stay yours. That is how online selling should work.
But here is what most people miss when selling digital goods. The recurring payment question is not just a feature checkbox. It is a business ownership question. If you have subscription customers bringing in monthly income, this one detail shapes your entire exit plan.
You might not plan to leave your cart right now. But plans change. And when they do, you want your customers, and the revenue they bring, to leave with you.
How to Stop Losing Your Recurring Revenue
When you compare Easy Digital Downloads vs Sellfy (or any other ecommerce platform), the first question should be: will I keep my recurring payments if I leave?
After that, look for these:
- Protected download links (so rogue customers can’t share your pdf files)
- A real support team (not chatbots)
- No monthly fees or hidden transaction fees
- Free migration if you are switching from another platform
That is the approach behind CartMango (full disclosure: this post is published by CartMango, and we include our limitations alongside the comparison). CartMango is free until 2027. Zero monthly fees. Zero commission. Everything’s included. Your recurring payments stay yours if you ever leave. The average support response time is 2 hours and 16 minutes from a real person.
EDD scores well on recurring payments. But it requires a WordPress site, has no free migration, and offers no live chat.
Sellfy offers a quick-to-use storefront. But your recurring revenue stays behind if you leave. For many online businesses, that is a dealbreaker.
Sellfy vs Easy Digital Downloads vs CartMango
Here is a side-by-side shopping cart comparison of all three platforms. I pulled the data from each platform’s site and public reviews.
| Feature | Sellfy | Easy Digital Downloads | CartMango |
|---|---|---|---|
| Your recurring payments gone if you leave? | ❌ Recurring payments lost if you leave, even when you connect your own Stripe / PayPal | ✅ You keep recurring payments | ✅ You keep recurring payments |
| Totally free? (note: Stripe / PayPal fees are standard across all cart platforms) | ❌ $29/mo for up to $833/mo revenue $79/mo for up to $4,166/mo revenue $159/mo for up to $16,666/mo revenue | ❌ Personal: $99.50/yr Extended: $199.50/yr Professional: $299.50/yr All Access: $499.50/yr | ✅ Yes, 0 monthly fees, 0% commission. All features included (until 2027). |
| Learning management system (LMS) | ❌ No | ❌ No | ❌ On the roadmap |
| Funnels (upsells & downsells) after customers paid for the main product | ❌ No upsell or downsell support | ✅ Professional plan & above ($299.50 – $499.50/yr) | ✅ Yes |
| Customer support | Generally quick & friendly for everyday issues, but no live chat. Mixed reviews when problems get more technical or urgent. | No live chat but solid customer support. Standard support for Personal & Extended plan ($99.50 – $199.50/yr). Premium support for Professional & AI Access plan ($299.50 – $499.50/yr). | Founder-led personal support, no chatbots, no live chat. Average response time is 2hr+ |
| Buy now, pay later (BNPL) for your customers (to increase sales) | ⚠️ Only through PayPal Pay Later. No popular BNPL services like Klarna, Affirm, Afterpay. | ✅ | ✅ |
| Order bumps to boost sales | ⚠️ Only on Business & Premium plans. | ✅ | ✅ |
| Subscriptions (support trials & set up fees) | ⚠️ Does not support trials & set up fees, only regular subscriptions. | ✅ | ✅ |
| Flexible coupons & discounts | ✅ | ✅ | ✅ |
| Quick & fast checkouts | ✅ | ✅ | ✅ |
| Customers need NOT log in before buying (quick checkout experience) | ✅ | ✅ | ✅ |
| Direct, instant payout to your Stripe / PayPal (no withholding payments) | ✅ | ✅ | ✅ |
| If download links are shared by rogue customers, will they work? | ✅ Links are protected | ✅ Links are protected | ✅ Links are protected |
| Integrations | ⚠️ Few native connections: mainly analytics & ad pixels (Google Analytics, Facebook/X ads, Google Merchant Center). Its Zapier connection gives you access to thousands of external apps. | ✅ Large connection lineup: Stripe, PayPal, Mailchimp, Kit, ActiveCampaign, Dropbox, Amazon S3, Zapier (Extended plan $199.95/yr), Slack (Professional plan $299.50/yr) | ⚠️ Few native connections for now, but its Make.com connection gives you access to 3,000+ apps. Current native connections: Stripe, PayPal, Kit, ActiveCampaign, Beehiiv, and BirdSend, with more coming soon. |
| Affiliate management | ✅ | ❌ No | ❌ Coming soon |
| Best for | Creators who want an all-in-one store for digital products, subscriptions, and print-on-demand merch, and who are fine without funnel tools like post-purchase upsells & downsells. | WordPress users who sell digital products like ebooks and software, and also offer physical merchandise. | Solo digital creators who don’t want their recurring revenue held hostage, plus instant setup, human support, and 0 platform fees (free until 2027). |
| Free migration | ⚠️ Full migration only on the most expensive Premium plan. Other plans get limited migration. | ❌ No free migration | ✅ Free migration included |
These are the links for each platform: Sellfy, Easy Digital Downloads, CartMango.
CartMango Is Not for Everyone, and That’s Fine
CartMango is built for a specific type of seller. If you are an independent creator, coach, or consultant who wants to sell your digital products without paid plans eating into your margins, it is worth a look.
Here is what you get right now:
- Upsells and downsells included at no extra cost
- Subscription billing with trials and setup fees
- Protected download links with pdf stamping and link expiration
- Founder-led support with a 2 hour 16 minute average response time
- Free migration from your current platform
And here is what CartMango does not have yet. No learning management system (that is on the roadmap). Native connections are still growing, but the Make.com connection gives you access to 3,000+ apps right now. Affiliate management is coming soon.
CartMango is ideal for creators who want to monetize their work without giving up control of their customer relationships. It is not for someone who needs a WordPress plugin, print-on-demand merch, or a massive app library right now. And that is completely fine.
You can easily create a store and get your store running within minutes. No code needed. A couple of clicks and you are ready to go.
Sellfy: The Hosted Store for Digital Products and Merch
Sellfy is a hosted ecommerce platform where you can add your products and start selling without code. Creators use it to sell multiple products including digital goods, subscriptions, and print-on-demand merchandise. A few marketing features come built into the dashboard.
What Sellfy offers
- Hosted online storefront with a built-in shopping cart
- Print-on-demand merch (t-shirts, mugs, etc.)
- Affiliate management (included)
- Flexible discount coupons and discount codes
- Email marketing tools (basic email campaigns)
- Download link protection
- Guest checkout (no login required)
Sellfy pricing structure
Sellfy has three paid plans, all billed monthly and tied to revenue caps:
- Starter: $29/mo (up to $833/mo revenue)
- Business: $79/mo (up to $4,166/mo revenue)
- Premium: $159/mo (up to $16,666/mo revenue)
There is no free trial and no free plan. If your revenue goes past $16,666/mo, you will need to contact Sellfy for pricing options.
The limitations
Sellfy does not support upsells or downsells. If you want post-purchase funnels to increase sales, this is not the platform for it.
Subscriptions exist but without trial or setup fee support. BNPL is PayPal Pay Later only. And if you leave Sellfy, your recurring payments stay behind.
Full migration is only available on the Premium plan ($159/mo). The other plans get limited migration.
Best for
Sellfy is best for creators who want everything you need to sell digital products and merch from one online storefront, without relying on recurring revenue.
This is the link for Sellfy.
Easy Digital Downloads: The WordPress Plugin for Digital Sellers
Easy Digital Downloads (EDD) is one of the most established WordPress plugins for selling digital products. It runs on your WordPress site, giving you full control of your store, your data, and your customers. You sell directly through your own domain.
What EDD offers
- A full-featured WordPress plugin for selling digital products like ebooks, pdf files, software, and more
- Buy now, pay later (BNPL) support
- Order bumps to boost your checkout value
- Subscription support with trials and setup fees
- Flexible discount codes and coupons
- Large connection lineup: Stripe, PayPal, Mailchimp, Kit, ActiveCampaign, Dropbox, Amazon S3
- Download link protection
- You keep your recurring payments if you leave
- Guest checkout (no account creation required)
EDD pricing structure
EDD charges on a yearly basis:
- Personal: $99.50/yr
- Extended: $199.50/yr
- Professional: $299.50/yr (adds upsells/downsells, Zapier, and premium support)
- All Access: $499.50/yr
Upsells and downsells need the Professional plan ($299.50/yr). Zapier needs Extended ($199.95/yr). No free plan or free trial.
The limitations
EDD requires WordPress. If you don’t have a WordPress site, you need hosting, a domain, and technical setup first.
There is no free migration, no affiliate management, and no live chat support. Adding features like email marketing means relying on third-party WordPress plugins and connections.
Best for
EDD is best for WordPress users who want to sell digital products with WordPress. If you are comfortable managing plugins, themes, and hosting, EDD gives you a way to sell digital products with full control.
This is the link for Easy Digital Downloads.
Pricing Simulation
Pricing is one of the biggest factors in the Sellfy vs Easy Digital Downloads decision. Here is what each platform actually costs at different revenue levels, including Stripe/PayPal payment processing fees (2.9% + $0.30 per transaction, assuming a $50 average order).
| Monthly Revenue | Sellfy Cost (per month) | EDD Cost (per month) | CartMango Cost (per month) | CartMango Savings vs Sellfy (per year) | CartMango Savings vs EDD (per year) |
|---|---|---|---|---|---|
| $1,000 (20 orders) | $79 platform + $35 processing = $114 | $8.29 platform + $35 processing = $43.29 | $0 platform + $35 processing = $35 | $948/yr | $99.50/yr |
| $5,000 (100 orders) | $159 platform + $175 processing = $334 | $8.29 platform + $175 processing = $183.29 | $0 platform + $175 processing = $175 | $1,908/yr | $99.50/yr |
| $10,000 (200 orders) | $159 platform + $350 processing = $509 | $8.29 platform + $350 processing = $358.29 | $0 platform + $350 processing = $350 | $1,908/yr | $99.50/yr |
| $50,000 (1,000 orders) | Exceeds $16,666/mo cap | $8.29 platform + $1,750 processing = $1,758.29 | $0 platform + $1,750 processing = $1,750 | N/A (plan cap exceeded) | $99.50/yr |
Sellfy’s $29/mo plan caps at $833/mo revenue, so at $1,000/mo you jump to $79/mo. At $50,000/mo, you exceed all Sellfy tiers. EDD is $99.50/yr with no revenue caps. CartMango is $0 in platform fees (free until 2027).
At $5,000/mo revenue, CartMango saves you $1,908/yr compared to Sellfy. EDD is cheaper as a flat fee ($99.50/yr) but WordPress hosting and higher-tier selling features add to the cost.
Sellfy vs Easy Digital Downloads vs CartMango: Which Fits Your Business?
These are the links for each platform: Sellfy, Easy Digital Downloads, CartMango.
Among the ecommerce solutions available for digital sellers, here is the simple breakdown.
Choose Sellfy if you want a hosted online store for digital products, subscriptions, and print-on-demand merch. You are fine with $29-$159/mo fees and revenue caps, and you don’t need upsells or to keep recurring payments. Sellfy lets you sell and customize your store without WordPress.
Choose Easy Digital Downloads if you already run a WordPress site and want a proven plugin for selling digital products like ebooks, software, and pdf files. EDD starts at $99.50/yr, your recurring payments stay yours, and you get access to a large library of WordPress plugins. The tradeoff: you manage your own hosting, and upsells/downsells require the $299.50/yr plan.
Choose CartMango if you are a solo digital creator who wants zero platform fees, zero commission, and full ownership of your recurring payments. CartMango is free until 2027, includes upsells and downsells at no extra cost, and comes with free migration. It is the complete solution for creators who don’t want their revenue held hostage by a platform.
Sellfy vs Easy Digital Downloads comes down to this: Sellfy is simpler but locks in your recurring revenue. EDD gives more control through WordPress but adds overhead. CartMango gives you both the simplicity and the ownership for $0.
Get started today at CartMango.
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