The best Sellfy alternatives in 2026 to sell digital products are CartMango, SendOwl, Gumroad, ThriveCart, SamCart, Easy Digital Downloads, and Payhip. Each handles pricing, features, and recurring payments differently.
The Recurring Revenue Lockout
Here is the core problem with Sellfy. If you sell subscription products and decide to leave, your recurring payments stay behind. Sellfy doesn’t let you take those with you, even when you connect your own Stripe or PayPal.
Sellfy focuses on giving you everything in one place. It’s an all-in-one platform for selling digital and physical products, subscriptions, and print-on-demand merchandise. As a hosted platform, you don’t manage servers or code. That convenience sounds good on paper.
But the ecommerce platform treats your recurring payments as its own the moment you try to walk away. You built that revenue. Your customers chose to pay you on a recurring basis. And when you leave, they don’t follow.
Think about what that means in practice. You spend months building a base of paying customers. Subscription revenue comes in every month. Then you decide to switch, maybe because you need features Sellfy doesn’t offer, the costs grew, or you found something better.
When you hit cancel, all those recurring payments stop. Your customers don’t follow you automatically. You have to reach out to every one of them, ask them to re-enter payment details on a new platform, and hope they actually do it.
Some will. Many won’t. Every customer who doesn’t bother to re-subscribe is revenue you already earned but can no longer keep.
For a solo creator or small business, that’s not just an inconvenience. It can set your income back months. Your rent doesn’t pause while you rebuild your customer base on a different platform.
This is what makes Sellfy a risky long-term choice for anyone with recurring revenue. Losing it means starting over from zero on the subscription side, regardless of how long you spent building it.
And Sellfy isn’t alone in this. Gumroad, SendOwl, and Payhip all work the same way. Leave, and your recurring revenue disappears. SamCart is a partial exception: it preserves some Stripe-based subscriptions, but all PayPal and non-Stripe recurring payments vanish when you cancel.
Only three platforms on this list let you keep everything: CartMango, Easy Digital Downloads, and ThriveCart. No matter why you leave, the recurring payments your customers signed up for stay connected to your own Stripe or PayPal.
You can set up a new online store in a weekend. You cannot rebuild years of recurring customer relationships overnight. If you’re looking for an alternative to Sellfy and you have subscription revenue, ask this question first.
What to Check Before You Switch
Does it keep your recurring payments? If you cancel, do your customers’ subscription payments stay connected to your Stripe or PayPal? Or does the platform hold them hostage? For anyone with recurring revenue, this is the most important question.
What does it actually cost? Look past the sticker price. Check for transaction fees, revenue caps on each plan, and whether core features are included or gated behind higher tiers. Some platforms look cheap until you read the fine print.
Are your digital downloads protected? If a customer shares a download link, can anyone grab your product for free? Not every platform protects against link sharing. Piracy can quietly eat into your digital product sales without you ever knowing.
Is support human and fast? Can you reach a real person when something breaks at checkout, or are you stuck with AI chatbots and ignored tickets? Check response times before you commit.
Can you start selling without a developer? Ease of use matters. This is especially true if you’re a beginner or an entrepreneur without a technical background. You want sign-up to first sale in minutes, not weeks of configuration.
Does it connect to your payment gateway and tools? Verify Stripe, PayPal, and email marketing connections. If you already run a Shopify store or use other ecommerce solutions, check compatibility there too.
Does it support basic SEO? If organic traffic matters to your business, check whether the platform gives you control over page titles, meta descriptions, and URLs. Not all platforms handle this well.
Can you sell different product types? Some platforms only support digital downloads. Others handle physical or digital products, subscriptions, memberships, and courses. Match the platform to what you actually sell.
A good platform to sell digital goods checks most of these boxes. CartMango is one option that does. The comparison table below puts every platform side by side across 17 features, so you can judge for yourself.
Sellfy and 7 Alternatives, Feature by Feature
The table below compares 17 features across Sellfy and all seven alternatives, covering everything from pricing and product types to post-purchase funnels and support. Every platform connects to Stripe and PayPal, so your customers can also pay with Apple Pay and Google Pay for a seamless checkout.
| Feature | Sellfy | CartMango | SendOwl | Gumroad | ThriveCart | SamCart | Easy Digital Downloads | Payhip |
|---|---|---|---|---|---|---|---|---|
| Do your recurring payments disappear if you leave? | ❌ Recurring revenue is lost if you leave, even when connected to your own Stripe / PayPal | ✅ You keep all recurring payments | ❌ Recurring revenue is lost if you leave, even with your own Stripe / PayPal connected | ❌ Recurring revenue is lost if you leave | ✅ You keep all recurring payments | ❌ Recurring revenue is lost if you leave: Stripe fixed-term subscriptions All PayPal and non-Stripe subscriptions Still lost even with your own Stripe / PayPal connected | ✅ You keep all recurring payments | ❌ Recurring revenue is lost if you leave, even when connected to your own Stripe / PayPal |
| Completely free? (Stripe / PayPal fees apply across all platforms) | ❌ $29/mo for up to $833/mo in sales $79/mo for up to $4,166/mo in sales $159/mo for up to $16,666/mo in sales | ✅ Yes, zero monthly fees, 0% commission. Every feature included (free until 2027). | ❌ $39/mo for up to $833/mo in sales $87/mo for up to $3,000/mo in sales $159/mo for up to $8,333/mo in sales | ❌ 10% + $0.50 per sale | ❌ $495 for the base plan. $295/yr extra for additional features. $195 extra for the LMS. | ❌ $79/mo for up to $3,000/mo in sales. $219/mo for up to $10,000/mo in sales. $849/mo for up to $100,000/mo in sales. | ❌ Personal: $99.50/yr Extended: $199.50/yr Professional: $299.50/yr All Access: $499.50/yr | 🔵 5% per sale (free plan). $29/mo + 2% (Plus plan). $99/mo (Pro plan). |
| Online courses (LMS) | ❌ No | ⚠️ Not yet (planned) | ❌ No | ❌ No | ✅ Yes, for an additional $195 | ✅ Yes | ❌ No | ✅ Yes |
| Post-purchase funnels (upselling and downsells) | ❌ No upsell or downsell support | ✅ Yes | ⚠️ Only 1 upsell allowed, and turning on order bumps disables it. No downsells. | ⚠️ Upsells work but no conditional downsells (showing a different offer only when the customer declines the first upsell) | ✅ Yes | ✅ Yes | ✅ On Professional plan and above ($299.50 – $499.50/yr) | ❌ No upsell or downsell support |
| Quality of customer support | Generally quick and helpful for common issues, but no live chat. Mixed feedback when problems get more technical or complex. | Founder-led personal support, no chatbots, no live chat. Average response time is 2 hours 16 minutes. | ⚠️ Generally good service, no live chat. In 2025, hundreds of customers protested the 3x – 10x price increase (source 1, source 2). | ❌ Weak support with AI chatbots. User feedback posts deleted and emails ignored (source). | Many user reports of weak support and deleted feedback posts in the official Facebook group. | $19/mo extra for live support: Monday through Friday, 9-5 CT. | No live chat but good quality support. Standard support on Personal and Extended plans ($99.50 – $199.50/yr). Premium support on Professional and AI Access plans ($299.50 – $499.50/yr). | Responsive email support with generally positive reviews, but no live chat available. |
| Buy now, pay later (BNPL) for your customers | ⚠️ Only through PayPal Pay Later. No popular BNPL services like Klarna, Affirm, or Afterpay. | ✅ | ✅ | ❌ Not actual BNPL: Gumroad’s installment plans distribute payment to you gradually, not upfront. You take on the risk if customers stop paying before they finish. | ✅ | ✅ | ✅ | ❌ Not actual BNPL: Payhip’s installment plans distribute payment to you gradually, not upfront. You take on the risk if customers stop paying before finishing what they owe. |
| Order bumps | ⚠️ Only on Business and Premium plans. | ✅ | ⚠️ Enabling order bumps turns off upsells | ✅ | ✅ | ✅ | ✅ | ✅ |
| Subscription billing (with free trial and setup fee support) | ⚠️ No free trial or setup fee support. Standard subscriptions only. | ✅ | ✅ | ⚠️ Subscriptions only function through Stripe, not PayPal. You can’t sell subscriptions to customers who pay via PayPal. | ✅ | ✅ | ✅ | ✅ |
| Coupons and discount codes | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Fast, optimized checkout page | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Guest checkout (no login needed) | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Direct, instant payouts (no payment holds) | ✅ | ✅ | ✅ | ❌ 7-day hold, and some sellers experience much longer delays without clear explanation (source). | ✅ | ✅ | ✅ | ✅ |
| Are your digital downloads protected if links get shared? | ✅ Links are protected | ✅ Links are protected | ✅ Links are protected | ✅ Links are protected | ❌ Downloads can be pirated because links are not protected | ✅ Links are protected | ✅ | ✅ Links are protected |
| Third-party integrations | ⚠️ Few native connections: mainly analytics and ad pixels (Google Analytics, Facebook/X ads, Google Merchant Center). Zapier opens access to thousands of external apps. | ⚠️ Few native connections, but Make.com gives access to 3,000+ apps. Current native: Stripe, PayPal, Kit, ActiveCampaign, Beehiiv, BirdSend, with more on the way. | ✅ Connects to Shopify and Square, plus direct email links to Mailchimp, Kit, and ActiveCampaign. Works with Zapier, Make, Pabbly, and webhooks. | ⚠️ Native: only Discord and Circle for community / membership access. Everything else needs Zapier. | ✅ Connects to leading email, membership, fulfillment, analytics, webinar, and payment tools, plus Zapier for thousands more. | ✅ Plugs directly into HighLevel, iContact, Shopify, Slack, Digital Access Pass, and more. Thousands more via Zapier. | ✅ Connects to Stripe, PayPal, Mailchimp, Kit, ActiveCampaign, Dropbox, Amazon S3, Zapier (needs Extended plan, $199.50/yr) Slack (needs Professional plan, $299.50/yr) | ✅ Works with WordPress, Squarespace, Wix, Weebly, Shopify, Calendly, Zoom, Bookavault, AdSense, chat, mailing lists, and Zapier. |
| Affiliate program management | ✅ | ❌ Not yet (coming soon) | ✅ | ✅ | ⚠️ Yes, for an additional $295/yr | ✅ Yes | ❌ No | ✅ |
| Best suited for | Creators who want an all-in-one online store for digital products, subscriptions, and print-on-demand merch, and who are fine without post-purchase upsells or downsells. | Solo digital creators who don’t want recurring revenue held hostage. Instant setup, human support, and zero platform fees (free until 2027). | Creators who care about protecting digital files and don’t need advanced funnels. Pricey for the feature set (revenue caps, only 1 upsell, and upsells can’t coexist with order bumps). | Creators who want a fast, no-monthly-fee way to start selling and are fine giving up a large 10% cut of revenue. No funnel tools or deep customization. | Creators who prefer paying once upfront rather than monthly fees to access most features (not all), and can handle mediocre support. | Higher-budget creators who don’t mind paying a lot for a complete ecommerce feature set, even if they only use half of it. | WordPress users who sell digital products like ebooks and software, but also offer physical merchandise. | Creators who want simple global VAT handling and easy setup, but need to watch out for per-sale fees that grow as revenue grows. |
| Free migration support | ⚠️ Full migration only on the priciest Premium plan. Other plans get limited migration support. | ✅ Free migration included | ❌ No free migration | ❌ No free migration | ❌ No free migration | ❌ No free migration | ❌ No free migration | ❌ No free migration |
Here are the links for each platform: Sellfy, CartMango, SendOwl, Gumroad, ThriveCart, SamCart, Easy Digital Downloads, Payhip.
CartMango: For Sellers Who Want to Keep What They Earn
Full disclosure: you’re reading this on CartMango’s blog, so I want to be upfront about what we do well and where we fall short.
CartMango is a platform that’s free for digital creators who sell courses, coaching, and digital products online. Zero transaction fees. Zero monthly fees. In 2026, it’s completely free, and that pricing holds through 2027.
What makes CartMango a strong Sellfy alternative: if you leave, your customers’ subscriptions stay connected to your Stripe or PayPal. You keep what you earned. Sellfy doesn’t work that way.
Sellfy’s plans start at $29/mo and climb to $159/mo as your revenue grows. With CartMango, you pay $0 for the same period. For a seller earning $5,000/mo, that’s $948 per year in platform fees you don’t spend.
You also get post-purchase funnels with upsells and downsells, protected digital downloads, BNPL support, order bumps, and a human support team. Average response time is 2 hours and 16 minutes, from a real person, not a chatbot. We include free migration from your current platform, so you don’t have to rebuild your product catalog from scratch.
Where we fall short: native connections are limited. You can integrate with Make.com to cover the gap (3,000+ apps), but if you need deep built-in connections to dozens of tools out of the box, CartMango isn’t there yet. We don’t have a built-in LMS yet. Affiliate marketing management is not live yet either.
CartMango is designed for creators who want to sell digital products and keep things simple. If you need a massive app store, deep store customization, or the ability to sell physical items and merchandise, it’s probably not for you. And that’s fine.
The Other Six Alternatives at a Glance
SendOwl
SendOwl charges between $39 and $159 per month, with revenue caps on every tier. The cheapest plan supports up to $833/mo in sales, which means you can outgrow it fast.
The platform offers strong file protection for digital downloads, which matters if piracy is a concern. It also comes with marketing features like email campaign connections and affiliate program management. SendOwl connects to Shopify, Square, Mailchimp, Kit, and ActiveCampaign out of the box. Zapier, Make, and Pabbly give you access to third-party tools beyond the native list.
SendOwl supports subscription billing with trial periods, BNPL, and coupons. If you’re comparing it to Sellfy, SendOwl gives you more funnel control, but it is still limited to a single upsell per product.
The downsides: in 2025, SendOwl raised prices by 3x to 10x, and hundreds of customers pushed back. Support quality dipped during that period. Enabling order bumps disables your upsell. There’s no way to run both at the same time.
Your recurring payments vanish if you leave. That’s a dealbreaker for creators selling subscription products.
Best for: sellers who need strong file protection and don’t depend on recurring revenue.
This is the link for SendOwl.
Gumroad
Gumroad takes 10% of every sale plus $0.50 per transaction. No monthly fees, which makes it fast to start selling products online. But that 10% adds up quickly as your revenue grows. At $5,000/mo in sales, you’d pay $550 in Gumroad fees alone.
Setup takes minutes. You get a simple storefront, and Gumroad handles all payment processing as the merchant of record. Customers pay through Stripe or PayPal. You can set pay what you want pricing on individual products, which some creators use to let buyers pick their own price.
The downsides: support is mostly AI chatbots. Payout holds average 7 days, and some sellers report much longer delays. You don’t get deep customization or any real control over your store beyond the basics. There is no analytics dashboard beyond basic sales numbers. And like Sellfy, your recurring payments are gone if you leave.
Gumroad has no post-purchase funnels and limited native connections (only Discord and Circle, with Zapier covering the rest). There are no tools to customize your checkout page or manage a product catalog. What you see is what you get.
Best for: creators who want speed and don’t mind giving up 10% of revenue.
This is the link for Gumroad.
Payhip
Payhip has three pricing tiers: a zero-cost plan with 5% per sale, $29/mo with 2%, and $99/mo with 0% fees. The entry-level tier is a solid starting point for small businesses testing the water.
Global VAT handling is built in, which saves time if you sell to international buyers. The ecommerce tools cover the basics well: product pages, coupons, subscriptions, and a built-in LMS for online courses. Payhip also works with WordPress, Squarespace, Wix, Weebly, Shopify, and Zapier. If you already have a website, you can embed Payhip products directly.
The weaknesses: no upsells or downsells, no true BNPL (installment plans pay you over time, not upfront), and recurring payments vanish if you leave. Support is email only, and there’s no way to sell physical products through the platform. The 5% fee on the free tier means your costs scale with revenue, so it gets expensive faster than it looks.
Best for: small business owners who want simple international selling with automatic VAT handling.
This is the link for Payhip.
Easy Digital Downloads
Easy Digital Downloads (EDD) is a WordPress plugin for selling physical or digital products. Plans range from $99.50/yr (Personal) to $499.50/yr (All Access).
EDD’s biggest strength is its deep WordPress compatibility. If you already run a WordPress site, EDD drops right in. You can sell physical items and digital goods like ebooks, software, and templates through one dashboard. The plugin connects to Stripe, PayPal, Mailchimp, Kit, ActiveCampaign, and Zapier.
The catch: you need a self-hosted WordPress site, so you’re handling hosting, SSL certificates, security patches, and plugin conflicts on your own. The core product is limited. Full features (All Access) cost $499.50/yr, and tools like Zapier access require the Extended plan ($199.50/yr) or above. It adds another layer of complexity that not every seller wants to manage. If you’re coming from a hosted platform like Sellfy, the switch to WordPress can feel like a part-time sysadmin job.
You keep your recurring payments if you leave. That puts EDD ahead of most platforms on this list. No affiliate program management, though.
Best for: WordPress users who sell physical or digital products from their own site.
This is the link for Easy Digital Downloads.
ThriveCart
ThriveCart costs $495 as a one-time payment. Affiliate program management is an extra $295/yr, and LMS access adds another $195. After the initial buy, there are no monthly fees. That pricing model is the opposite of Sellfy’s monthly structure, and it appeals to sellers who hate recurring platform costs.
The cart comes with one-click upsells, downsells, order bumps, subscriptions, coupons, and BNPL support. It connects to a wide range of email, membership, fulfillment, analytics, and webinar tools. Zapier covers anything not natively supported. You can also customize your checkout pages and run A/B tests on them.
The downsides: customer support has a poor reputation. Many users report deleted feedback in the official Facebook group and slow responses. Download links are not protected from sharing, so your files can be pirated. There is no free migration either.
The good news: you keep your recurring payments if you leave. That puts ThriveCart in the same group as CartMango and EDD on the ownership question.
Best for: creators who prefer a one-time payment over monthly fees and can tolerate weaker support.
This is the link for ThriveCart.
SamCart
SamCart plans start at $79/mo and go up to $849/mo, with revenue caps on every tier. It is one of the priciest shopping carts on this list, but the feature set is large. Compared to Sellfy, SamCart gives you full funnel tools including post-purchase upsells and downsells.
You get upsells, downsells, order bumps, BNPL, subscriptions, and connections to HighLevel, iContact, Shopify, Slack, and Digital Access Pass. Thousands more apps work through Zapier. SamCart also includes built-in affiliate program management and customizable checkout pages. If you want to streamline your entire sales flow into one dashboard, SamCart tries to be that tool.
The problems: live support costs an extra $19/mo, and it only runs Monday through Friday, 9-5 CT. Without it, you’re on your own. Recurring payments are partially lost if you leave: Stripe fixed-term subscriptions and all PayPal subscriptions stay behind. That’s worse than Sellfy in some ways, since even partial loss can disrupt your income.
Best for: higher-budget creators who want a complete ecommerce feature set and don’t mind paying premium prices.
This is the link for SamCart.
Which Sellfy Alternative Fits Your Business?
The comparison table and mini-reviews above cover everything you need to evaluate these best alternatives to Sellfy. Whether you sell products online, run subscriptions, or need post-purchase funnels, the right pick depends on your budget, feature needs, and whether recurring payment ownership matters to you.
If you want a free alternative ecommerce tool with no platform fees, CartMango is worth a look. If you need WordPress compatibility, EDD is the pick. For one-time pricing, ThriveCart. For global VAT, Payhip. Every platform has trade-offs.
Here are all the links: Sellfy, CartMango, SendOwl, Gumroad, ThriveCart, SamCart, Easy Digital Downloads, Payhip.
The table and reviews have all the data. Click through any platform link above and see which one fits what you need today.
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