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Knowledge is the new money.
Info products are physical or digital products that share knowledge to solve problems or educate.
They’ve completely changed the way we can showcase our expertise and get paid.
Whether you’re an experienced entrepreneur or just starting out, learning about info products is vital to your success.
This guide will cover what info products are, the different types, the benefits, how to create them, and how to sell them.
What are Info Products?
Info products are all about the value of the information they contain.
Unlike physical products, their value lies in the knowledge, education, or solutions they provide. Most info products are digital, which means they’re inexpensive to create and easy for customers to consume.
Here are some examples:
An ebook might teach someone how to start a business.
A webinar could show people how to speak in public effectively.
A template might help marketers plan their social media campaigns.
The beauty is that they solve a problem or fill a need by providing information. While many info products are digital (ebook, online courses), others are not (coaching, live events).
Why are Info Products so Popular?
Info products have become super popular for several reasons:
1/ Scalability
Once you create a digital info product, you can sell it unlimited times without having to produce another one. It’s a great way to earn passive income.
2/ Convenience
With the internet, customers can consume info products anywhere, anytime. It’s never been easier to learn something new!
3/ Affordability
Creating online courses or ebooks is much less expensive than a physical product. Digital products are also often priced lower than physical products.
4/ Establishing Yourself as an Expert
Info products help you establish yourself as an expert in your niche, which increases your credibility and opens up other opportunities.
Examples of Information Products
1/ Ebooks
This is like a book but presented in a digital format. Hence the name “electronic book” or “ebook” for short.
People have been reading books for thousands of years. A book is great for sharing detailed information on a particular topic.
You can never go wrong with ebooks and books.
2/ Online Courses
Just like how you’d take an offline course to learn about a specific skill, like cooking or drawing or a foreign language — the goal of an online course is to learn these skills.
The difference is the medium. With online courses, you take them online — via an online course portal where you login to consume the materials or Zoom online live classes.
3/ Webinars
Webinars are a type of online courses. Webinars come from 2 words: “web” and “seminar”.
Yep, as the name suggests — a webinar is basically a traditional offline seminar conducted in an online setting.
Participants join webinars to learn about a particular subject and interact with the host.
4/ Templates & Printables
Templates and printables are downloadable files that help people organize their lives. They’re a popular type of info product in the lifestyle and planning niches.
A template is a downloadable file that helps people simplify a complicated task. For example, a resume template helps job seekers create a professional-looking resume in minutes. A menu template assists caterers in planning and organizing menus.
5/ Reports and Analysis
Reports and analyses provide in-depth information about a specific industry, market, or consumer behavior. They’re perfect for businesses who want to make informed decisions.
A report is a document that provides in-depth information about a topic. It can be research-based or analytical. A market research report might cover the top trends in e-commerce platforms, emerging technologies, and consumer behavior.
A financial analysis report might cover investment opportunities in the personal finance industry. It could include a detailed analysis of the market, key players, and recommendations based on current economic data.
6/ Audiobooks and Podcasts
For buys folks, audiobooks and podcasts are perfect.
This is because these folks can continue with their current tasks at hand while still learning at the same time.
It’s not only for busy people though. Regular people stuck in traffic while commuting can also benefit by listening to these and learning on the go.
7/ Live Events
Live events are a fantastic way to teach people a lot of information in a short amount of time. They’re perfect for sharing information about a specific topic. You can offer a workshop on a related topic to attract people who are further along in their journey.
You can record your live event and offer the recordings for sale. This is a great way to make extra money and provide value to people who missed your live event. You can also create a recap report that summarizes the key takeaways from the event. This is perfect for people who are busy and want to know what they missed.
How to Create Information Products
Step 1: Choose a Niche
Answer questions like:
What are you good that others want to pay for?
What problems can you solve?
What do you enjoy?
Use the intersection of the above 3 points to find your niche.
For example, if you’re a fitness buff, you could create an online course on quick and effective home workouts for busy people.
Your niche is not set in stone. Nobody says you can’t change it. Always adapt to what the market asks for.
Step 2: Choose a Format
Choose a format that makes sense for your content and audience:
Video courses are perfect for hands-on topics
Templates are great for people looking to instantly implement and get started
Ebooks are ideal if you like to write
Each format has it’s strengths and weaknesses, so think about what each one is best suited for and how you can use them to deliver your message.
Video courses are awesome for topics that need to be demonstrated, like cooking or makeup tutorials. They can also include interactive elements like quizzes to keep students engaged.
Templates are perfect for providing instant value to your customers. If you create a template pack, it should be something your audience has been wanting to create but hasn’t had the time. Ebooks are great for comprehensive resource-type topics, like a guide to healthy eating or a comprehensive styling course.
You should also think about how your audience likes to learn. Do they like to watch and follow along, or are they okay with reading? Ask around and engage with your audience on social media to find out. This will help you choose a format that they’ll love and increase engagement and satisfaction.
You also need to think about how you’ll deliver each format. Video courses can be sold on platforms like Udemy or Teachable to reach a wide audience. Ebooks can be sold on Amazon Kindle Direct Publishing or through your own website.
Templates can be sold as digital downloads, so customers can access them instantly. By understanding the pros and cons of each format and delivering what your audience wants, you can create an info product that stands out from the crowd.
Step 3: Create Great Content
Your goal is to create content that’s clear, actionable, and entertaining:
Break down complex topics into step-by-step instructions.
Use charts, infographics, or other visuals.
Share examples or case studies.
Step 4: Test Your Product
Before launching your information product, test it with a small group of customers.
Give them a heavy discount in return for their constructive feedback. Then you take their feedback and make your product better before officially launching it.
How to Sell Information products
Selling info products is not as simple as throwing them up online. You need to market and distribute them strategically.
1/ Pick a Platform
There are a few platforms you can use to sell info products:
For ebooks: Amazon Kindle Direct Publishing (KDP).
For online courses: Teachable or Thinkific.
For memberships: Patreon or MemberPress.
You can also sell directly from your website using Sellfy or Gumroad.
2/ Promote Your Product
Use these strategies to reach your audience:
Build an email list with free lead magnets (like free chapters).
Get social on platforms like Instagram or LinkedIn.
Collaborate with influencers in your niche for extra exposure.
3/ Price Based on Value
Price your product based on it’s value, but keep an eye on your competition:
Low-cost items like templates might sell better at $10-$30.
Comprehensive courses can go for $100-$500+ depending on depth and market demand.
Challenges with Info Products
Creating and selling info products is not without it’s problems:
1/ Competition
Differentiate yourself by serving an underserved niche or delivering high quality content.
2/ Building Trust with Your Audience
In this day and age where scams are rampant, showcasing customer testimonials to build credibility is a must.
3/ Making It Relevant Over Time
Keep your information product fresh by updating it as trends and methodologies change.
Case Studies: Success Stories
Many people have turned their expertise into businesses through information products:
Marie Forleo: B-School
Marie Forleo’s B-School has been a huge success since day one. In its second year it hit a million dollar launch with over 1,000 students. Today it’s one of the most well known online business education programs and has helped thousands of entrepreneurs worldwide.
Amy Porterfield: Digital Course Academy
Amy Porterfield’s Digital Course Academy (DCA) has impacted over 90,000 students, many of whom have transitioned from traditional jobs to online businesses.
Her online courses and podcast have made over $100 million in revenue making her one of the biggest names in the digital course industry.
Pat Flynn: Smart Passive Income
Pat Flynn’s self-published book Will It Fly? sold 52,166 units (ebook, paperback and audiobook) and made $224,432.29 in book sales alone. The audiobook contributed most with 19,389 units sold and $96,945 in earnings.
Beyond the book itself, he created a companion course called Smart From Scratch which enrolled 1,684 students and made an extra $215,308.71. Total the book and course made $459,341.
His online courses, books and affiliate marketing ventures have made him an estimated net worth of over $3 million with his monthly income often exceeding $170,000 mostly from passive income streams like courses and sponsorships.
Future of Information Products
The information product landscape is changing:
AI will make content creation faster and more personalized.
Subscription models will grow as consumers want continuous learning options.
Interactive formats like gamified courses will increase engagement.
30 Day Step-by-Step Plan to Launch an Information Product Business
Launching an information product business can feel daunting but breaking it down into daily tasks makes it doable. This 30 day plan will walk you through each step from idea to launch to marketing. By the end of this 30 day journey you’ll have a fully functional business ready to make money.
Week 1: Research and Planning
Day 1: Define Your Niche
What are you an expert in and passionate about?
What problems do your target audience face that you can solve?
Write down a clear niche statement (e.g. “Helping busy professionals stay fit with quick home workouts”)
Day 2: Research Your Audience
Create a detailed avatar of your ideal customer (age, profession, pain points, goals)
Use Google Trends, Reddit, Quora or social media groups to see what your audience is searching for.
Note down what questions or challenges they gave.
Day 3: Competitors
Who are your competitors (those offering similar info products)?
How much do they charge?
What’s their content strategy?
What’s their marketing strategy?
Can you make your information product unique (e.g by adding value, making it better quality, or using a different angle)?
Day 4: Product Format
Decide on the type of information product you’ll create (e.g. online course, ebook, webinar, etc.)
Focus on your strengths as it’ll be easier and faster for you to create
Day 5: Product Outline
Draft an outline for your info product content
If it’s an ebook, draft chapters and sub-chapters
If it’s a course, plan modules and lesson
For a webinar, outline the key points you’ll present
Most importantly, regardless of which format you for — make sure the content solves a specific problem your target audience is facing.
Day 6: Validate
Share your info product idea with your target audience in the following order: current customers, past customers, email subscribers, social media followers.
Instead of sending people to another survey with a bunch of open ended questions to answer, make it simple by asking a “yes or no” question. Folks are busy, the easier and faster your question is, the more likely they’re to respond.
Those who replied with a “yes or no” answer — you can follow up with them to ask more detailed questions.
Use the feedback to improve your information product.
Day 7: Goals
Target a realistic goal for your launch (e.g. 30 sales in the first month).
Always include a deadline because if you don’t, the goal will take forever to be achieved.
Making the goal realistic is better and achievable is better than targeting a sky-high goal but miserably failing to achieve it.
Week 2: Content Creation
Day 8: Start Creating Your Info Product
Flesh out your outline and tackle each point at a time (e.g. chapter 1 of an ebook or module 1 of a video course, etc.)
Use easy-to-understand words and language so that people from all levels understand and that there’s no ambiguity. Clarity is king.
Present the info in bite-sized pieces to make them easy to digest.
Day 9: Continue Creating
Work on the rest of your product.
Use visuals like charts, infographics or videos where possible.
Day 10: Collect Assets
Collect all other resources for your product:
Templates
Checklists
Case studies
Make sure these assets support the main content.
Day 11: Edit Existing Content
Review what you’ve created so far for clarity and flow.
Break down complicated ideas into simple language.
Day 12: Add Visuals
A picture is worth a thousand words. Folks like to see visuals, so make sure to include them in your information product (e.g. ebook cover, slide deck for videos).
Use tools like Canva and Google Slides to help you.
Day 13: Refine
Give away the first version of your product to a few beta testers.
Get beta testers from your customers, email subscribers, or even social followers if you don’t have a big enough list.
Ask for the constructive feedback to make the product better.
Tell them they’re going to get the improved version too, in return for their help.
Day 14: Finalize
Review the content of your info product one final time.
Make the final edits / improvements based on feedback.
Week 3: Platform
Day 15 & 16: Create Sales Page
Use a ready-made platform like WordPress, Webflow, or Squarespace to build your sales page.
You don’t need to create a full-blown website, just the landing page for the sales page of your information product.
Make sure to follow this sales copy framework: AIDA (Attention, Interest, Desire, Action) for maximum sales.
Include what problem your product solves and testimonials from beta testers.
Day 17: Order-Taking Systems
Take Order-Taking / Cart tools like CartMango or ThriveCart (which integrates with Stripe and PayPal for online payments)
Test the buying journey to make sure everything’s in order.
Day 18: Email List
For email marketing purposes, create a relevant lead magnet to capture new subscribers.
The fastest way is to give away a free chapter / module from your info product
Folks who like what they see will buy the full version.
Day 19: SEO (Search Engine Optimization)
Research relevant keywords for your product using tools like Google Keyword Planner.
Optimize your sales page for those keywords to get organic traffic.
Day 20: Social Media
Post useful content related to your product on various social media platforms.
Don’t be afraid to give away helpful tips from your product on a high-level. To get the details or the full version of the tips, they’d need to buy your paid information product.
Tip: Tell them the “what” and “why”, but don’t give away the “how”.
Day 21: Launch Plan
How will you announce your product?
Some popular channels are: emails to subscribers, webinars, social media.
Create a calendar and jot down the details of what will be done on what days.
Week 4: Marketing and Launch
Day 22: Pre-launch Hype
Build buzz around your product.
Share behind-the-scenes content (how you came up with the product idea, what steps you took to create and plan the product, etc).
Share testimonials from beta testers.
Day 23: Write Email Sequences
Draft 3-5 emails
Most people make the mistake of promoting all the time in all these emails.
Don’t do that. Instead provide a useful tip / takeaway relevant to your product inside the email first, then you provide a soft call-to-action at the end.
This way, you not only don’t annoy subscribers, you keep them wanting more of your emails.
Day 24: Micro Influencers
Reach out to in micro influencers to promote your product in exchange for commissions.
Unless you’ve made a name for yourself, go after micro influencers instead of big ones.
Big influencers receive tens to hundreds of requests like yours to promote other people’s products — if you don’t have a name yet, they won’t promote your offer.
Day 25: Paid Advertising
If you have the budget, run affordable ads on Meta or Google to reach more people.
For the “angle” / copy, focus on the problem your product solves… instead of trying to be fancy.
Day 26: Free Webinar / Live Session
Host a live session where you share valuable content related to the problem your product solves.
To get the full version of the tips and more, they’d have to get your paid product.
Use a catchy headline for your webinar (e.g. 5 exercises people do wrongly that sabotage their weigh loss efforts)
For those who didn’t attend the live session, you can even turn it into a recorded webinar.
Day 27: Create FOMO (fear of missing out)
Offer limited-time bonuses for people who take action during launch week
Bonuses can be exclusive templates, a free coaching call, etc.
Launch Week
Day 28: Launch Day
Announce your product is live.
Focus on the problem your product solves, not your product. Because no one cares about your product, they only care about solving their problem.
Share via emails, social posts, etc.
Respond to questions and comments quickly.
Day 29: Check Performance
Track traffic to your sales page, email open and click rates, conversions, and ad performance.
Use the information to adjust your marketing for conversion optimization.
Day 30: Get Feedback & Plan Next
Reach out to early buyers for testimonials and feedback.
Use testimonials for future promotions.
Identify areas to improve the product or marketing.
Start planning updates or additional products based on customer needs.
Follow this plan over the next 30 days and you’ll have everything set up for an information product business. Be consistent, provide value and prepare to earn a nice income.
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