Coaching packages are the backbone of a thriving coaching business.
They allow you to present your services in a structured, appealing way…
While helping clients understand the value they’ll receive. Whatever type of coach you are, designing the right packages can help you attract more clients, streamline your offerings, and generate consistent income.
Here’s what you’ll get from this post:
Real Life Example #1: Personal & Business Coaching (Tony Robbins)
1/ Results Coaching
Cost: $3,000 to $14,000 for 12 months (36 sessions), depending on the coach and program specifics.
What You Get:
Weekly one-on-one coaching sessions with a certified Results Coach trained in Tony Robbins’ methodologies.
Access to online tools and resources to support personal growth and goal-setting.
Coaches focus on helping clients break through limiting beliefs, set clear goals, and develop actionable plans.
Duration: Typically a 12-month program with 36 sessions.
Details: Clients are not coached by Tony Robbins himself but are assigned one of his trained coaches. The program is designed to help individuals achieve measurable results in areas like career, relationships, and health.
2/ Business Coaching
Cost: $75,000 to $1 million per year.
What You Get:
One-on-one coaching tailored for entrepreneurs and business owners.
Customized strategies to increase revenue, optimize operations, and foster leadership within teams.
Tools from Tony Robbins’ “Ultimate Success Formula” to create geometric business growth.
Regular accountability sessions to ensure consistent progress.
Duration: Varies depending on the client’s needs and goals.
Details: This package is aimed at high-level executives or business owners looking for exponential growth. It includes personalized action plans and strategies for overcoming challenges.
3/ Entry-Level Coaching
Cost: $5,000 to $8,200 for six months (18 sessions).
What You Get:
One-on-one coaching sessions lasting 30 minutes each.
Assigned a certified coach trained in Tony Robbins’ methods.
Focus on foundational personal development goals such as improving mindset or productivity.
Duration: Six months with three sessions per month.
Details: This is an introductory package designed for individuals who are new to coaching or want to test the waters before committing to higher-tier programs.
4/ Intermediate Coaching
Cost: $12,000 to $18,000 for 12 months.
What You Get:
Similar structure to entry-level coaching but includes more experienced coaches or more frequent sessions.
Tailored strategies for personal or professional growth.
Duration: Twelve months with three sessions per month.
Details: This package is ideal for individuals seeking deeper insights and more personalized attention than the entry-level program.
5/ Life Mastery Program
Cost: $5,895 per person.
What You Get:
A five-day immersive event focused on creating a clear vision for life and developing the tools needed to achieve it.
Includes workshops on health, mindset, and goal-setting led by Tony Robbins’ team of experts.
Access to supportive materials and follow-up resources after the event.
Duration: Five days (event-based).
Details: This program is ideal for individuals looking for an intensive experience rather than ongoing coaching.
6/ Platinum Partnership
Cost: $65,000+ per year.
What You Get:
Exclusive access to Tony Robbins’ events worldwide, including private retreats and seminars.
Private coaching sessions with Tony Robbins himself or his elite team of coaches.
Networking opportunities with other high-performing individuals in the program.
Duration: One year with multiple events and private coaching opportunities throughout the year.
Details: This is designed for elite clients seeking unparalleled access and transformation.
Notes
Pricing varies a lot based on factors like session frequency, coach experience level, and included resources. Many packages require upfront payment for discounted rates.
Refunds are possible but may require persistence due to strict policies.
Sources: EdWize, The Coach Connection, Tony Robbins site.
Real Life Example #2: Health Coaching (Precision Nutrition)
7/ Precision Nutrition Coaching (For Individuals)
Cost: $97 per month for 12 months or $1,164 upfront.
What You Get:
A 12-month personalized health and fitness transformation program.
Access to a world-class coaching team trained in Precision Nutrition’s methodologies.
Habit-based coaching focused on sustainable lifestyle changes.
Tailored nutrition and fitness plans that adapt to individual needs and progress.
Bi-weekly updates to action plans for gradual, manageable improvements.
Support in areas like stress management, sleep improvement, and building confidence.
Duration: 12 months.
Details: This program emphasizes long-term success by focusing on small, consistent changes over a year. It is designed for individuals looking to achieve sustainable weight loss, strength gains, or overall health improvements.
8/ ProCoach Software (For Coaches)
Cost: $99 per month for up to 20 clients; optional add-on for ProCoach Workouts at $50 per month.
What You Get:
Access to the ProCoach platform, which automates client coaching processes.
A complete curriculum delivered over 12 months, including lessons, habits, and progress tracking.
Tools for managing client progress, meal planning, and feedback.
Flexibility to integrate ProCoach into various settings (e.g., online or in-person coaching).
Duration: Ongoing subscription; clients receive a structured year-long coaching curriculum.
Details: ProCoach is designed for nutrition professionals who want to scale their businesses while maintaining high-quality service. It allows coaches to focus on personalizing guidance while the software handles lesson delivery.
9/ Level 1 Certification Program (For Coaches)
Cost: $999 regular price; $799 presale price.
What You Get:
Three-unit textbooks covering foundational nutrition science and coaching strategies.
Access to video seminars, a workbook, study guide, and over 40 premium coaching tools.
Practical application through real-world case studies and interactive learning tools.
Duration: Self-paced; typically takes 3–5 hours per week over four months to complete.
Details: This certification is ideal for fitness professionals looking to add nutrition coaching to their services. It provides foundational knowledge in nutrition science and behavior change psychology.
10/ Level 2 Masterclass Certification Program (For Coaches)
Cost: $349 per month ($4,188 total) or $2,625 upfront with discounts.
What You Get:
Advanced training in behavior change psychology and effective client communication techniques.
Modules on coaching male vs. female clients and understanding hormonal impacts on nutrition.
Mentorship from experienced Precision Nutrition coaches.
Comprehensive course materials designed for mastery-level understanding of nutrition coaching.
Duration: One year (12 months).
Details: This program is targeted at experienced coaches who want to deepen their expertise in advanced nutrition strategies and client behavior change.
Features Across All Precision Nutrition Programs
Personalized Plans:
Clients receive tailored strategies based on dietary preferences, lifestyle constraints, and goals. Coaches adjust these plans bi-weekly based on progress.
Habit-Based Approach:
Precision Nutrition focuses on small, incremental changes that build sustainable habits over time rather than quick fixes.
Accountability & Support:
Programs include regular check-ins with coaches or automated reminders through ProCoach software. Group coaching options are also available for added accountability.
Refund Policy:
Precision Nutrition offers a full refund guarantee if clients are unsatisfied after completing the program.
Key Benefits of Precision Nutrition Coaching
Long-Term Focus:
The programs emphasize sustainable results through habit-building over a full year.
Science-Based Approach:
All strategies are rooted in evidence-based research on nutrition, fitness, and behavior change.
Flexibility & Accessibility:
Both individual clients and coaches can access Precision Nutrition’s resources online from anywhere in the world.
Scalability for Coaches:
ProCoach allows certified professionals to manage multiple clients efficiently while maintaining personalized service.
Comprehensive Training for Coaches:
The Level 1 and Level 2 certifications provide both foundational knowledge and advanced skills in nutrition coaching.
Sources: Precision Nutrition Coaching, Exercise.com, PT Pioneer – Level 1 Certification Review, PT Pioneer – Level 2 Certification Review.
Real Life Example #3: Personal & Professional Coaching (BetterUp)
11/ Intro Plan
Cost: $89 per month.
What You Get:
One 30-minute coaching session per month with a personal or specialty coach.
Access to BetterUp’s learning library and integrated assessments.
Unlimited messaging with your assigned coach for ongoing support between sessions.
Duration: Monthly subscription.
Details: This plan is designed for individuals seeking occasional guidance or those new to coaching. It provides foundational support for personal development goals like stress management or career progression.
12/ Plus Plan
Cost: $149 per month.
What You Get:
Two 30-minute coaching sessions per month with a personal or specialty coach.
Access to the same features as the Intro Plan, including the learning library, assessments, and unlimited messaging.
Duration: Monthly subscription.
Details: This plan is ideal for individuals who want more frequent coaching interactions to tackle ongoing challenges or achieve specific objectives.
13/ Premium Plan
Cost: $279 per month.
What You Get:
Four 30-minute coaching sessions per month with enhanced access to personal and specialty coaches.
All features included in the Plus Plan, such as unlimited messaging and access to resources.
Flexibility to purchase additional “flex sessions” at $99 each if needed.
Duration: Monthly subscription.
Details: The Premium Plan is designed for individuals requiring consistent, high-touch coaching to address complex goals or maintain momentum in their personal and professional growth.
14/ Enterprise Coaching (Corporate Plans)
Cost: Varies based on company size and services included; estimates range from $2,000 to $10,000+ annually per employee.
What You Get:
Personalized coaching for employees focusing on areas like leadership development, mental health, diversity and inclusion, and performance improvement.
Access to behavioral health specialists, nutritionists, sleep experts, and parenting coaches through BetterUp Care.
Comprehensive analytics tools to measure outcomes like employee satisfaction, engagement, and ROI.
Scalable solutions tailored to organizational needs, including group coaching sessions and interactive workshops.
Duration: Typically annual contracts with flexibility based on company requirements.
Details: These plans are aimed at companies looking to invest in employee well-being and leadership development at scale. BetterUp partners with HR teams to align coaching programs with business goals.
15/ BetterUp Care
Cost: Included as part of enterprise packages or available as an add-on (pricing varies).
What You Get:
Access to specialized coaches focusing on mental health and well-being.
On-demand support from behavioral health professionals, nutritionists, sleep specialists, and more.
Curated content and resources tailored to individual needs.
Duration: Flexible depending on employer agreements or individual subscriptions.
Details: This program emphasizes holistic well-being by addressing mental health alongside professional development.
Additional Features Across All Plans
Unlimited Messaging:
Clients can message their coach anytime between sessions for advice or support.
Session Rollover:
Unused sessions roll over into “flex sessions,” which can be used later. Clients can accumulate up to 12 flex sessions at a time before they expire after one year or upon cancellation of the subscription.
Free Introductory Session:
Potential clients can sign up for a free introductory session to experience BetterUp’s coaching before committing financially.
Key Benefits of BetterUp Coaching
Personalized Approach:
This ensures clients are paired with coaches who align with their goals and preferences.
Scalability for Organizations:
Enterprise solutions allow big companies to provide coaching at scale while tracking measurable outcomes through analytics tools.
Accessibility & Flexibility:
Sessions can be scheduled across time zones via the mobile app, ensuring convenience for busy professionals.
Affordability Compared to Traditional Coaching:
With plans starting at $89 per month for individuals, BetterUp democratizes access to high-quality coaching previously reserved for executives.
Sources: MentorCruise, BetterUp Support, Sacra.
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Now that we’ve looked at the above real life examples of coaching packages in different industries, next let’s review the five most popular types of coaching packages.
Types of Coaching Packages
Coaching packages come in various forms depending on the niche and client needs. Understanding these formats can help you choose the right structure for your services.
1/ Individual Coaching Sessions
Individual coaching sessions are one-off appointments where clients can book as needed.
This format is ideal for those seeking flexibility or specific solutions without committing to a long-term program.
For example, career coaches often offer single sessions for resume reviews or interview preparation. While this approach works for some clients, it lacks the recurring income and deeper relationships that come with longer-term packages.
2/ Session-Based Packages
Session-based packages involve a set number of coaching sessions delivered over a specified period—such as six, eight, or twelve weeks. This structure helps clients commit to their goals while allowing coaches to provide structured support.
For instance, a life coach might offer an eight-session package focused on building confidence. Each session could address different aspects like self-awareness, communication skills, and personal growth.
3/ Time-Based Packages
Time-based packages work like subscriptions. Clients pay for access to coaching over a set timeframe (e.g., three months or six months). This format is great for providing ongoing support and fostering long-term relationships.
A health coach might offer a three-month wellness package that includes weekly calls, meal plans, and workout routines. This setup ensures consistent progress while giving clients flexibility within the timeframe.
4/ Results-Based Packages
These packages focus on achieving specific outcomes rather than delivering a predetermined number of sessions. They’re ideal for clients with clear goals who want measurable results.
For example, Samantha North outlines how results-based packages can be structured around specific client goals like launching a business or achieving fitness milestones. Such packages often include clear milestones, action steps, and progress evaluations.
5/ Hybrid Packages
Hybrid packages combine different elements like live coaching sessions, online courses, and group support. They’re perfect for scaling your business while offering personalized attention.
A mindset coach might create a hybrid package with pre-recorded lessons on overcoming limiting beliefs paired with bi-weekly group coaching calls. This approach provides value at scale while maintaining a personal touch.
Key Components of a Successful Coaching Package
Creating a coaching package that resonates with clients requires careful planning and attention to detail.
Here are the essential components every successful coaching package should include:
1/ Initial Consultation
The initial consultation is a crucial first step in any coaching relationship. This session allows you to understand your client’s needs, goals, and challenges while setting clear expectations.
Duration: Typically 30–45 minutes.
Purpose: Build rapport, explain your coaching approach, and answer any questions.
Example: Many coaches, like those at BetterUp, offer complimentary consultations to help potential clients assess fit before committing to a package.
2/ Goal-Setting Session
A dedicated goal-setting session helps clients clarify their objectives and ensures alignment between their expectations and your coaching plan.
Framework: Use tools like the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to define actionable goals.
3/ Regular Coaching Sessions
Your package should include a series of coaching sessions tailored to your client’s needs. These sessions can vary in frequency (weekly, bi-weekly) and duration (30–90 minutes).
Example: ActionCOACH offers weekly one-on-one or group sessions as part of their business coaching packages.
4/ Progress Tracking
Regular progress reviews ensure that clients stay on track toward their goals. These reviews can be conducted during sessions or as separate check-ins.
5/ Between-Session Support
Providing support between sessions adds value to your packages and helps clients feel supported throughout their coaching journey.
Examples:
Email or messaging support (e.g., WhatsApp, Voxer).
Access to resources like workbooks or video tutorials.
Example: Precision Nutrition includes ongoing support through its coaching app.
6/ Additional Resources
Supplementary materials like workbooks, templates, or video lessons can enhance the client experience and reinforce learning. You can also include a welcome packet with tools, FAQs, and program overviews to set clear expectations.
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Coaching Package TEMPLATE (Copy/Paste)
========== Start ==========
[Your Coaching Package Name Here]
Key Components of the Package
1. Initial Consultation
The initial consultation is the foundation of our coaching relationship. This session allows us to understand your needs, goals, and challenges while setting clear expectations.
Duration: [Insert duration here, e.g., 30–45 minutes].
Purpose: Build rapport, explain my coaching approach, and answer any questions you may have.
Details: This session is complimentary and ensures we’re aligned before moving forward.
2. Goal-Setting Session
A dedicated session to clarify your objectives and align them with your personalized coaching plan.
Framework: We’ll use tools like the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to define actionable goals.
Outcome: By the end of this session, you’ll have 1–3 clear goals mapped into measurable milestones.
Details: This session ensures we are working toward what matters most to you.
3. Regular Coaching Sessions
Ongoing sessions tailored to your unique needs to provide guidance, accountability, and actionable strategies.
Frequency: [Insert frequency here, e.g., weekly or bi-weekly].
Duration: [Insert session length here, e.g., 60 minutes].
Details: [Insert details here, e.g., each session focuses on progress updates, overcoming challenges, and implementing next steps].
4. Progress Tracking
Regular progress reviews to ensure you’re staying on track and making measurable strides toward your goals.
Tools: I use [Insert tools here, e.g., worksheets or other trackers].
Frequency: [Insert frequency here, e.g., monthly check-ins or every third session].
Outcome: Adjustments will be made as needed to keep you aligned with your objectives.
5. Between-Session Support
Ongoing support between sessions to keep you motivated and engaged.
Support Channels:
Email or messaging support via [Insert platform here, e.g., WhatsApp or Voxer].
Access to exclusive resources like workbooks or video tutorials.
Details: You’ll never feel stuck—help is just a message away.
6. Additional Resources
Supplementary materials designed to enhance your learning and maximize results.
What’s Included:
A welcome packet with tools, FAQs, and an overview of the program.
Access to [Insert resources here, e.g., templates, guides, or video lessons].
Investment in Your Transformation
This coaching package is not just an expense—it’s an investment in yourself and your future success. By committing to this program, you’re taking a powerful step toward achieving your goals and unlocking your full potential.
Pricing Options:
Pay-in-Full Investment: $[Insert total amount here] (e.g., $3,000 for six months).
Monthly Investment Plan: $[Insert monthly price] per month for [Insert duration] months (e.g., $600/month for a 3 month coaching package).
VIP Intensive Option (if applicable): $[Insert price] for a one-day or weekend retreat experience.
Note: Payment plans are available upon request. Let’s find an option that works best for you.
[Your Call-to-Action Here]
Are you ready to invest in yourself and create meaningful change? Let’s work together.
[Insert instructions for booking a consultation or purchasing the package].
========== End ==========
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Example of Above Coaching Package Template (Filled Out)
========== Start ==========
The Clarity & Confidence Coaching Package
Key Components of the Package
1. Initial Consultation
The initial consultation is the foundation of our coaching relationship. This session allows us to understand your needs, goals, and challenges while setting clear expectations.
Duration: 45 minutes.
Purpose: Build rapport, explain my coaching approach, and answer any questions you may have.
Details: This session is complimentary and ensures we’re aligned before moving forward.
2. Goal-Setting Session
A dedicated session to clarify your objectives and align them with your personalized coaching plan.
Framework: We’ll use the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to define actionable goals.
Outcome: By the end of this session, you’ll have 2–3 clear goals mapped into measurable milestones.
Details: This session ensures we are working toward what matters most to you, such as gaining clarity in your career or building confidence in relationships.
3. Regular Coaching Sessions
Ongoing sessions tailored to your unique needs to provide guidance, accountability, and actionable strategies.
Frequency: Weekly.
Duration: 60 minutes per session.
Details: Each session focuses on progress updates, overcoming challenges, and implementing next steps. For example, one week we might focus on overcoming self-doubt, while another week we could strategize ways to improve time management.
4. Progress Tracking
Regular progress reviews to ensure you’re staying on track and making measurable strides toward your goals.
Tools: I use personalized worksheets that I’ve created to monitor your progress.
Frequency: Monthly check-ins every fourth session.
Outcome: Adjustments will be made as needed to keep you aligned with your objectives while celebrating wins along the way.
5. Between-Session Support
Ongoing support between sessions to keep you motivated and engaged.
Support Channels:
Email or messaging support via WhatsApp for quick questions or encouragement.
Access to exclusive resources like guided journaling prompts and mindfulness exercises.
Details: You’ll never feel stuck—help is just a message away.
6. Additional Resources
Supplementary materials designed to enhance your learning and maximize results.
What’s Included:
A welcome packet with tools, FAQs, and an overview of the program.
Access to templates for goal-setting, self-reflection exercises, and a curated list of recommended books for personal growth.
These resources will reinforce what we cover during sessions and help you stay focused between meetings.
Investment in Your Transformation
This coaching package is not just an expense—it’s an investment in yourself and your future success. By committing to this program, you’re taking a powerful step toward achieving your goals and unlocking your full potential.
Pricing Options:
Pay-in-Full Investment: $2,400 for three months (12 sessions).
Monthly Investment Plan: $1,000/month for three months.
VIP Intensive Option: $1,200 for a one-day deep-dive coaching retreat (includes lunch and follow-up resources).
Note: Payment plans are available upon request. Let’s find an option that works best for you.
Ready for Meaningful Change?
Are you ready to invest in yourself and create meaningful change? Let’s work together.
Click here to claim your spot (I can only work with 10 clients. First come, first served).
========== End ==========
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Tips for Creating Your Coaching Services/Package
Designing a coaching package that stands out in a competitive market requires creativity and strategic thinking.
Here are some tips:
1/ Understand Your Target Audience
Start by identifying your ideal client’s pain points, goals, and preferences. Tailor your package to address these specific needs. Design packages around what moves your clients from Point A (current pain point) to Point B (desired outcome).
2/ Offer Multiple Package Options
Providing tiered packages allows clients to choose based on their budget and commitment level.
Examples:
Basic Package: Includes essential services like consultations and regular sessions.
Premium Package: Adds extras like email support or access to exclusive resources.
VIP Package: Offers one-on-one intensives or retreats for high-touch clients.
3/ Incorporate Bonuses
Adding bonuses like free eBooks, access to private communities, or discounts on future services can make your package more appealing.
4/ Be Transparent About Pricing
Clearly outline the costs of each package along with payment plans or financing options if available.
5/ Test and Refine Your Packages
Gather feedback from early clients to improve your offerings over time. Don’t hesitate to tweak elements like session frequency or included resources based on what works best.
6/ Set Up Your Order Taking System Quickly
You shouldn’t waste time on complex software. The fastest way to “take payments/orders” is via our CartMango tool which is specifically built for coaches and course creators. It takes less than 1 minute to set up. And the best part is it’s totally free to use for at least 2025.
What Next?
Crafting a coaching package that resonates with dream clients is key to building a thriving coaching business.
By including essential components like consultations, goal-setting, regular sessions, progress tracking, and between-session support, you can deliver immense value while fostering client trust.
Whether you’re offering individual sessions or hybrid packages, framing your services as an investment in transformation ensures clients see the long-term benefits.
With thoughtful design and continuous refinement, your coaching packages can become the cornerstone of your success.
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